Marketing Lead

Light of Sakina is a Dubai-based artisan perfumery atelier with a soulful identity and bold ambitions.We craft attars, bakhoor, candles, and scent experiences that carry meaning into spaces, rituals, and everyday moments. Beyond products, we create connection through storytelling, workshops, and intentional brand experiences.We are a small but driven team. Hands‑on, fast‑moving, and deeply invested in what we build.The RoleWe are looking for a Marketing Lead who can own, shape, and elevate the Light of Sakina brand across every touchpoint.This is a high‑impact, 360° role where strategy meets execution.You will define the direction of the brand and ensure it is brought to life consistently, beautifully, and effectively.This role requires an A‑player. Someone who can think strategically, execute independently, and take full ownership of outcomes.What You Will OwnStrategy and GrowthDevelop and own the annual marketing strategy aligned with business goals and revenue targetsBuild and manage the marketing calendar with clear forecasts on spend and ROIIdentify and unlock growth opportunities across channels, audiences, and marketsDrive a full‑funnel approach from awareness to conversion to retentionBrand, Voice and StorytellingLead and evolve the Light of Sakina brand identity across all touchpointsEnsure all communication feels intentional, elevated, and alignedBuild storytelling that connects emotionally while driving commercial impactMaintain a consistent and refined visual and verbal languageContent and Social MediaOwn the content strategy and execution across Instagram, TikTok, and LinkedInLead creative direction while staying close to executionManage and execute the content calendar with consistency and qualityDrive community growth through organic content, campaigns, and collaborationsStay ahead of trends while ensuring relevance to the brandPerformance MarketingPlan and execute paid campaigns across Meta, Google, and relevant platformsManage budgets with a strong focus on ROAS and conversionContinuously test, optimise, and scale campaignsOwn performance tracking and translate data into clear actionsCampaigns, Launches and ActivationsLead end‑to‑end product launches for attars, candles, bakhoor, and new collectionsBuild meaningful seasonal campaigns including Ramadan, Eid, gifting, and brand momentsDrive digital activations, workshops, and experiences that bring the brand to lifeEnsure campaigns are cohesive, timely, and impactfulPR, Collaborations and PartnershipsBuild and manage relationships with influencers, creators, and mediaDrive strategic collaborations that expand brand reachLead PR outreach within beauty, fragrance, and lifestyle spacesTeam and Execution ExcellenceManage and guide Content Creator, Social Media Manager, and PR and CollaborationsSet clear deliverables, timelines, and accountabilityStay close to execution and step in when needed to maintain quality and pacePerformance and AccountabilityDefine and track key metrics including engagement, growth, conversions, and revenue attributionDeliver regular performance reports with actionable insightsBuild a culture of ownership, testing, and continuous improvementWho You AreA doer first. You execute, not just delegateA strategic thinker who turns ideas into action quicklyHighly organised, detail‑oriented, and accountableComfortable in a fast‑paced, evolving environmentCreative but grounded in performance and resultsSomeone who takes ownership as if it were your own brandYour Experience6 to 8+ years in marketing, ideally within beauty, fragrance, lifestyle, luxury, or D2C brandsStrong expertise in social media, performance marketing, and brand buildingProven experience managing campaigns end‑to‑endExperience leading teams, agencies, or cross‑functional collaboratorsStrong analytical skills with a deep understanding of metrics, attribution, and ROIFluent in English. Arabic is a plusBased in DubaiWhat Sets You ApartA genuine connection to fragrance, storytelling, or sensory brandsExperience scaling a brand from boutique to high growthA portfolio that reflects both creative excellence and commercial successYou move fast, think clearly, and deliver consistentlyWhat Success Looks LikeA brand that feels cohesive, elevated, and unmistakably Light of SakinaContent that connects deeply and performs consistentlyCampaigns that are intentional, well‑executed, and commercially effectiveA growing and engaged communityClear, measurable impact on revenue and brand visibilityWhy This Role MattersThis role is not about maintaining what exists.It is about building what comes next.What We OfferA rare opportunity to shape the marketing identity of a fast‑growing brandFull ownership with a direct line to leadershipA creative, soulful environment where ideas are heard and acted onCompetitive salary aligned with experienceHow to ApplySend your CV and portfolio to: talent@lightofsakina.comWe are not just hiring a marketer.We are looking for the voice and force behind ou