Vice President, Marketing

A leading logistics and distribution organization in Saudi Arabia is undergoing a major brand and commercial transformation. With a strong operational backbone and national presence, the business is now focused on building a modern, consumer-facing brand that drives preference, engagement, and B2C growth within the Kingdom.The MandateTransform the brand. Drive measurable growth. Build a marketing engine rooted in deep local consumer understanding.Key ResponsibilitiesBrand Transformation (Primary Focus)Lead a full refresh of brand identity aligned with Saudi market expectations and cultural contextDefine a compelling, locally resonant brand narrativeBuild a brand presence that connects authentically with customers across the KingdomDigital Marketing & GrowthOwn and scale all digital channels with strong emphasis on locally dominant platforms and behaviorsDevelop performance-driven campaigns with clear ROI and measurable outcomesDrive customer acquisition, activation, and retention across digital channelsContent & CommunityBuild culturally relevant campaigns tied to local trends, moments, and audience behaviorDevelop a strong content engine that drives organic engagement and shareabilityActivate creator and influencer ecosystems with a locally authentic voiceCommercial ImpactPartner with commercial teams to support revenue growthPosition the brand as a preferred choice for consumers and businesses within Saudi ArabiaTeam & ExecutionBuild and lead a high-performing marketing teamReduce reliance on external agencies by strengthening internal capabilitiesEstablish a strong culture of accountability, performance, and executionRequirementsEssential10-15 years of marketing experience with leadership exposureProven track record in building or scaling consumer brands within Saudi ArabiaDeep, practical understanding of local consumer behavior, culture, and digital platformsStrong performance marketing capability (data-driven decision-making)Ability to connect creative output to measurable business resultsFluency in Arabic and EnglishHighly ValuedStrong familiarity with Saudi digital ecosystems and content dynamicsExperience operating in high-growth, consumer-facing environmentsAbility to build culturally relevant campaigns that resonate locallyLeadership ExpectationsOperates with strong ownership and accountabilityBrings both commercial thinking and cultural intuitionAble to move fast, challenge assumptions, and deliver measurable outcomesBuilds brands that earn attention through relevance, not just spendConfidentialityThis search is conducted on a strictly confidential basis. Only shortlisted candidates will be contacted.BenefitsHigh-impact role with direct visibility to senior leadershipOpportunity to lead a large-scale brand transformation in Saudi ArabiaShape a marketing function with real commercial responsibility#J-18808-Ljbffr