Vertical Specialist

Our client is one of the leading multinational conglomerates known for producing a wide range of industrial, safety, and consumer products.About the roleVertical Specialist focuses on driving strategy, growth, and customer engagement within a specific industry vertical (such as Energy, Automotive, or Electronics). It is a strategic, market‑focused role that links customer needs, market insights, and the company's technology and product portfolio.Duties and ResponsibilitiesOwning the Vertical StrategyDevelop and execute the business or marketing plan for your assigned industry.Shape the go‑to‑market strategy, align with portfolio leaders, and drive innovation priorities.Driving Key Account & Customer EngagementWork closely with marquee/key customers.Lead workshops, executive engagements, events, tech days, and vertical‑specific sessions to deepen relationships and identify needs.Leading Account‑Based Marketing (ABM)Design and execute targeted ABM campaigns for priority accounts through both digital and in‑person channels.Providing Market Insights & Industry Trend AnalysisGather customer insights and analyze industry trends.Deliver findings to product, R&D, and portfolio teams to influence innovation and roadmap planning.Collaborate cross‑functionally to support new product launches, commercialization activities, and business case creation.Measuring Performance & Optimizing OutreachTrack engagement metrics, measure ABM campaign ROI, and refine strategies for improved impact.What are we looking for?Bachelor’s degree or higher in business, marketing, engineering, or a related technical field.Relevant experience in marketing, strategy, sales, or technical roles (typically 3–7+ years depending on the position level).Experience working in a global or cross‑functional environment.Industry knowledge of the assigned vertical (Energy, Automotive, etc.) and ability to solve customer challenges.Strategic planning and execution skills.Strong collaboration skills for working with cross‑functional teams (Marketing, R&D, Portfolio teams, etc.).Market research, analytical, and technology comprehension skills.Account‑Based Marketing (ABM) experience, including digital and in‑person engagement.Strong communication and customer engagement skills.Preferred: Master’s degree in business, engineering, or technical marketing.Preferred: Experience leading cross‑functional projects and influencing multiple teams.#J-18808-Ljbffr