Sr. Specialist Rider Engagement

Job SummaryAs a Rider Communication & Engagement Specialist you will play a key role in shaping how Talabat communicates with and engages its delivery rider community across the MENA region. Youll contribute to content creation campaign execution and experience-enhancing initiatives that make our riders feel informed appreciated and connected. Working under the guidance of more senior team members you will be empowered to take ownership of day-to-day deliverables and bring forward ideas that can improve rider communications and engagement across markets.Whats On Your PlateContent Development & CommunicationDevelop clear culturally relevant content in English and Arabic and coordinate translations into Roman Urdu & Kurdish.Produce copy for in-app messages SMS social posts video scripts and newsletters tailored to rider needs and aligned with brand voice.Maintain a shared content bank and messaging templates for reuse across markets.Campaign & Calendar ManagementSupport execution of regional communication plans and campaigns aligned with seasonal and operational moments (e.g. Ramadan Summer Rider Appreciation).Manage assigned components of the rider communication calendar including scheduling and stakeholder coordination.Project & Campaign CoordinationLead end-to-end execution of specific rider campaigns or on-ground events under supervision.Prepare and manage project timelines checklists and stakeholder updates to ensure timely execution.Coordinate across operations fleet partners vendors and design/marketing teams.On-ground Engagement SupportAssist in the rollout of on-ground activations (lounges rest points hydration drives appreciation events).Coordinate logistics inventory and partner/vendor follow-ups.Digital & Social MediaCreate and schedule content across rider-facing platforms (WhatsApp Tweety TikTok Instagram Facebook).Monitor content performance and community sentiment to inform future campaigns.Budget Monitoring & ReportingTrack expenses related to rider engagement campaigns and activations.Maintain budget trackers process invoices and coordinate with Finance for payment submissions.Support reporting on ROI spend efficiency and value delivered through each initiative.Flag potential over/under spends and recommend adjustments to ensure alignment with budget limits.Insights & Continuous ImprovementMonitor campaign performance (reach participation sentiment) and document key learnings.Support post-campaign evaluations with data collection and field insights.Elevate rider feedback and local insights into program improvement suggestions.Qualifications : What Did We Order35 years of relevant experience in content creation communications or copywritingpreferably in logistics tech or the gig-economy spaceBachelors degree in Journalism Communications English Psychology or a related fieldNative-level fluency in English and Arabic (written and verbal)Strong portfolio of content across multiple formats and purposes: crisis comms campaign copy platform-optimized posts and educational materialsDeep familiarity with digital tools and social media platforms; experience using them to deliver high-performing contentProven ability to manage content calendars and deliver high-quality work independently under tight deadlinesCreative thinker with analytical skills to assess impact and continuously improveSelf-starter mindset with a proactive solutions-oriented approachRemote Work : NoEmployment Type : Full-time Key Skills Business Development,Employee Orientation,Public Health,Account Management,VersionOne,Conflict Management,Project Management,Relationship Management,Team Management,Customer relationship management,Human Resources,Public Speaking Experience: years Vacancy: 1