Sr Marketing Manager

Furchild Food Stuff Supply LLC | Full timeSr Marketing ManagerDubai, United Arab Emirates | Posted on 02/04/2026FURCHILD is the first and only raw pet food company of its kind in Middle East.We empower pet parents by providing convenient access to top quality nutrition and natural pet products that will enable their pets to live a healthier, happier and more vibrant life.Discover the transformative power of our fresh, healthy, balanced raw meals, raw bones, all-natural chews and premium handcrafted freeze-dried treats.Our meals are formulated by the world's leading pet food experts, approved by veterinarians and utilise innovative safety and quality standards never before available to pets.Job DescriptionMarketing Operations & PlanningOwntheannual,quarterly,andmonthlymarketingcalendar,ensuringallactivitiesaresynchronized.Leadweeklyplanningandperformancemeetingstoreviewdataandpivotstrategiesinreal-time.Translatehigh-levelbusinessprioritiesintostructuredcampaignandlaunchplans.CreateclearbriefsfortheSpecialistsandmaintainfullvisibilityacrossalltimelines,deliverables,anddeadlinestoensureflawlessexecution.Strategic Leadership & Budget ManagementOwnthemarketingbudget,allocation,forecasting,andROI;forecastgrowthtrajectoriesandreallocatespendingbasedonperformance.Developaholisticstrategythatbalancesaggressiveperformancemarketingwithlong-termbrandbuilding.Driveexecutionacrossexistingandnewterritories,navigatingmulti-lingualrequirements(Arabic)andterritory-specificregulatoryawareness.Growth, Media Buying & PerformanceSupervisetheexecutionofPPC,PaidSocial,Affiliate,andSEO.DirectstrategiesthatlowerCustomerAcquisitionCost(CAC)whileincreasingLifetimeValue(LTV)throughattributionmodelingandrobusttesting.Championingatest-and-learncultureacrossoffersaudiences,andchannelstofindnewavenuesforscale.4Brand, PR & Offline IntegrationEnsureacohesivenarrativeacrossdigitalads,website,app,retailenvironments,andevents.LeadPRinitiatives,mediaopportunities,andexecutivethoughtleadershiptobuildbrandauthority.ManageATL/BTLactivitiesincludingprint,radio,retailactivations,andphysicaleventpresence.Customer Lifecycle & RetentionOverseethefullcustomerjourneyfrominitialawarenesstolong-termretention.GuideCRM,emailautomation,loyaltyinitiatives,andsubscriptiongrowthtodriverepeatpurchasebehaviorandmaximizecustomervalue.Team Leadership & Cross-Functional CollaborationLeadandmentorthetwoSeniorMarketingSpecialists,ensuringKPIaccountabilityandsupportingtheirprofessionaldevelopment.WorkcloselywithSales,Operations,andCustomerServicetoensuremarketinginitiativesalignwithinventorylevels,deliverycapabilities,andcustomerexperience.Agency & External Partner ManagementManageagencies,freelancers,developers,photographers,andmediapartners.Ownallexternalbriefs,timelines,budgets,andthefinalqualityofalloutsourcedoutput.Collaboration with Creative DirectorPartnerwiththeCreativeDirectoronbrandvisionandhigh-levelapprovals.TakefullownershipofexecutionanddeliverysotheCreativeDirectorremainsinanon-operational,visionarycapacity.RequirementsBachelor’s degree in Marketing, Business Administration, Communications, or a related field. An MBA or relevant postgraduate qualification is an advantage.6+yearsinaseniormarketingrole,withprovenexperienceinteammanagementandP&Lownership.Abilitytothinklong-termwhilemaintaininga"startup"agilitytoexecutedaily.Deepunderstandingofperformancemarketingstacks,CRM,andanalyticsplatforms.Exceptionalbrief-writingandinterpersonalskillstomanagebothinternalteamsandexternalvendors.E-commerce experience is essentialSubscription-based business model is a strong advantage#J-18808-Ljbffr