Senior Marketing Manager New Launch Event

This role is based in our Dubai Office - One Central Tower.Role Overview The Senior Marketing Manager will play a critical role in the successful launch and promotion of a new event in Dubai in 2026. This role involves developing and executing comprehensive marketing strategies to drive awareness engagement and attendance for the event. The Senior Marketing Manager will work closely with cross-functional teams including sales operations and product teams to ensure the events marketing efforts align with business objectives and exceed customer expectations.Areas of Responsibility & AccountabilityMarketing Strategy Development:Develop and implement a robust marketing strategy tailored to the new event ensuring alignment with Informa Markets overall objectives.Identify target audiences and create segmented marketing plans to maximize reach and engagement.Campaign Management:Plan execute and optimize multi-channel marketing campaigns including digital social media email content marketing and traditional channels.Monitor campaign performance and adjust strategies to achieve KPIs such as registrations attendance and engagement.Content Creation & Management:Oversee the creation of compelling content including event websites brochures email campaigns and social media posts.Ensure all marketing materials are consistent with the events branding and messaging.Stakeholder Collaboration:Work closely with sales teams to develop lead generation strategies and support revenue goals.Collaborate with internal teams and external partners to ensure seamless execution of marketing initiatives.Market Research & Insights:Conduct market research to understand industry trends competitor activities and customer needs.Use insights to refine marketing strategies and identify opportunities for growth.Budget Management:Manage the marketing budget effectively ensuring optimal allocation of resources to achieve maximum ROI.Performance Reporting:Track and report on the performance of marketing campaigns providing insights and recommendations for improvement.Present regular updates to key stakeholders on marketing progress and outcomes.Additional ResponsibilitiesBuild and maintain a strong social media presence for the event leveraging platforms to engage with target audiences.Stay updated on the latest marketing trends tools and technologies to ensure innovative approaches.Represent the event and Informa Markets at industry events and networking opportunities.Contribute to cross-business projects and initiatives as required.What Youll ProduceComprehensive marketing plans and strategies tailored to the event.High-quality marketing materials including digital and print assets.Measurable results in terms of event registrations attendance and engagement.Detailed performance reports with actionable insights.Strong brand presence and awareness for the event in the target market.Qualifications : Minimum Education LevelEducated to degree level or equivalent preferably in Marketing Communications or a related field.EssentialProven experience in a senior marketing role preferably within the events or exhibitions industry.Strong understanding of multi-channel marketing strategies and tools.Excellent verbal and written English communication skills.Strong project management and organizational skills.Analytical mindset with the ability to interpret data and make data-driven decisions.Proficiency in marketing software and tools including CRM systems email marketing platforms and analytics tools.Creative thinking and problem-solving skills.DesirableExperience in launching new events or products.Knowledge of the Dubai market and regional audience preferences.Familiarity with the events and exhibitions industry.Understanding of event cycles and marketing timelinesAdditional Information : We believe that great things happen when people connect face-to-face. Thats why we work in-person with each other or with customers and partners three days a week or more. When youre not spending time together in one of our offices or other workplaces like at an Informa event you get the flexibility and support to work from home or remotely.We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at Our benefits include: Time out: 25 days annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.Broader impact: take up to four days per year to volunteer.Great community: a welcoming culture with in-person and online social events our fantastic Walk the World team day and active diversity and inclusion networks.Annual Flight entitlement after completing 1 year service paid as a cash amount.A comprehensive company funded private medical insurance with optical and dental coverage.A Share Match scheme that allows you to become an Informa shareholder from the sta