Senior Manager â Regional Marketing

In a few sentences We are seeking a strategic and commercially minded Senior Manager Regional Marketing to lead our marketing efforts across the MENA region with a particular focus on the this role you will be responsible for developing and executing impactful marketing strategies that support client acquisition, improve onboarding and drive regional growth. This role requires a deep understanding of digital marketing, strong regional market knowledge and the ability to work crossfunctionally with a wide range of internal stakeholders. The ideal candidate will combine commercial acumen with creativity and datadriven decision making to optimize the endtoend client journey. Key Responsibilities Regional Strategy & Execution: Design and implement targeted marketing plans for the MENA region tailored to local customer needs and preferences particularly in the UAE while aligning with global brand and product objectives, identifying new opportunities to drive revenue growth and increase market share. Commercial Focus: Ensure marketing initiatives contribute directly to commercial goals including lead generation, conversion and revenue growth. Collaborate closely with Sales, Product and Partnerships teams to align on business priorities. Onboarding Funnel Optimization: Partner with product design and marketing ops to improve the client onboarding journey. Use data and user insights to identify friction points and optimize conversion paths. CrossFunctional Collaboration: Act as the marketing lead for the region working closely with internal teams across Product, Payments, Compliance, Sales and Partnerships to ensure alignment and efficiency in go-to-market execution. Regional Advocacy: Act as the internal champion for the MENA region providing recommendations and updates to leadership and internal teams. You’ll share market insights, campaign performance and recommendations to improve relevance and growth in the region. Essential Qualifications Proven experience in a regional or digital marketing role focused on the MENA region with strong knowledge of the UAE market. Deep understanding of digital marketing strategies and tools across acquisition, CRM and funnel optimization. Commercial mindset with a strong track record of delivering measurable business impact through marketing. Strong crossfunctional collaboration skills and the ability to align diverse teams behind shared regional goals. Analytical approach with experience using data and insights to guide strategy and improve performance. Excellent communication and stakeholder management skills. Fluency in Arabic and English (written and spoken) is essential. Desirable Qualifications Qualification (BA degree or equivalent professional experience). Working experience within a Brokerage environment. Benefits & Perks Hybrid Working Policy Discretionary performance-related bonus Personalized FlexBenefits A focus on your wellbeing including talks and access to self-development tools. Medical insurance for employee and dependents. Exinity is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age. Remote Work No Employment Type Fulltime#J-18808-Ljbffr