Sales Manager (Distribution Business)

Job Description – Sales Manager (Distribution Business)We are looking for an experienced Sales Manager to lead and drive the distribution business strategy across Middle East, Africa, and Central Asia. This role is responsible for building and scaling distributor networks, driving sustainable revenue growth, and strengthening market presence across multiple countries and diverse markets. The ideal candidate has strong distribution management experience in consumer electronics, mobile phones, or home appliances, and heavy equipment with proven exposure to MEA regional markets.Key ResponsibilitiesDevelop and execute the regional distribution strategy for Middle East, Africa, and Central Asia, aligned with overall business objectivesBuild, manage, and optimize multi-country distributor and channel partner networksDrive sales growth, market penetration, and channel efficiency across assigned marketsLead distributor selection, onboarding, performance management, and capability developmentWork closely with Marketing, Supply Chain, Finance, and Product teams to ensure effective go-to-market executionDefine and monitor key KPIs including sales targets, inventory turnover, pricing discipline, and channel profitabilityAnalyze market trends, competitive landscape, and consumer behavior to adjust regional strategies accordinglyManage regional pricing frameworks, promotion strategies, and distributor incentive programsEnsure compliance with local market regulations, trade policies, and company governance standardsBuild and maintain strong relationships with key distributors, strategic partners, and major accountsQualifications & ExperienceBachelor’s degree or above in Business, Marketing, Management, or related fields5–10 years of sales and distribution management experience, preferably in: Consumer Electronics, Mobile Phones, Home Appliances, Fast-Moving Consumer Electronics (FMCE) & Heavy EquipmentProven experience managing distribution businesses across Middle East and/or Africa (Central Asia experience is a strong plus)Strong understanding of regional distributor models, channel structures, and route-to-market strategiesDemonstrated ability to operate in multi-country, multicultural environmentsSolid commercial acumen with strong negotiation and analytical skillsAbility to work independently and travel frequently across the regionFluent in English; Chinese, Arabic, French, or Russian is a plusStrategic thinking with strong execution capabilityResults-driven and data-oriented mindsetStrong leadership and stakeholder management skillsHigh adaptability to emerging and complex marketsExcellent communication and cross-cultural collaboration ability#J-18808-Ljbffr