Product Marketing Specialist

PetroApp is looking for a driven and strategic Product Marketing Specialist to own the positioning, messaging, and go-to-market strategy for our fleet and mobility products. You’ll sit at the intersection of Product, Sales, and Marketing — translating complex product capabilities into compelling narratives that drive acquisition, adoption, and retention. This role is for someone who thrives in a fast‑paced environment, understands the Saudi B2B landscape, and knows how to move the needle across the full product lifecycle.What you’ll do:Define positioning and ICP: Develop precise Ideal Customer Profiles and craft tailored value propositions that differentiate PetroApp from local competitors across key verticalsLead go‑to‑market execution: Own product launches end‑to‑end — driving cross‑functional alignment with Sales, Product, and Marketing teams, and tracking performance against defined KPIsEnable the sales team: Build vertical‑specific collateral including case studies for logistics and FMCG clients, battlecards, and objection‑handling playbooks that accelerate deal velocityDrive lifecycle and retention: Map customer activation journeys, design in‑app nudge strategies, and execute CRM‑led campaigns to improve product stickiness and reduce churnMonitor the competitive landscape: Track the Saudi fintech and fuel station market systematically to surface pricing benchmarks, whitespace opportunities, and competitive threatsClose the product‑market fit loop: Build structured feedback mechanisms around pricing, packaging, and feature adoption to continuously sharpen our positioningRequirementsEducation & ExperienceBachelor’s degree in Business Administration, Marketing, or a related field4‑6 years of experience in B2B and/or B2C product marketingTechnical SkillsProficient in Microsoft Office Suite, Slack, and ERP systemsHands‑on experience with SEO tools and CRM platformsStrong grasp of funnel optimization, SaaS metrics, and pricing strategyMarket research and data analysis capabilitiesBusiness acumen in fintech or mobility sectors is a strong plusLanguageProficient in Arabic & EnglishBehavioural CompetenciesQuality‑oriented with high attention to detailStrong communicator who can influence across functionsCustomer‑focused mindsetInnovative thinker with adaptability in a dynamic environmentHigh numerical and analytical ability#J-18808-Ljbffr