Performance Marketing Specialist

<div><p>This is a remote position.</p><p>Mumzworld is a leading dynamic and highly respected e‑commerce enterprise based in the Middle East. With a robust portfolio of products and services we are poised to redefine the online retail landscape. Our mission is to provide unparalleled customer experiences leveraging cutting‑edge technology and innovative marketing strategies.</p><h3>Job Description</h3><p>We are looking for a results‑driven Performance Marketing Specialist with proven expertise in Google Ads, particularly Search and Performance Max (PMax) campaigns tailored for the e‑commerce and retail industry. This role requires a minimum of 4 years of hands‑on experience in managing and optimizing performance marketing campaigns focused on customer acquisition ROAS and full‑funnel growth.</p><p>Google Ads lifecycle from feed management and Google Merchant Center setup to campaign execution, creative strategy and ongoing performance optimization.</p><p>The ideal candidate will be a data‑led creatively strategic thinker who can manage the entire Google Ads lifecycle from feed management and Google Merchant Center setup to campaign.</p><p>Owning and leading all Google Ads campaigns with a focus on Search, Performance Max and Shopping to drive measurable growth in customer acquisition and revenue.</p><p>Managing and optimizing Google Merchant Center and product data feeds to ensure seamless ad delivery and high campaign quality scores.</p><p>Developing and leading creative conceptualization for Google Ads assets in collaboration with content and design teams, ensuring performance‑oriented creative output.</p><p>Executing continuous testing and optimization across bidding strategies, audience segmentation, ad copy and creatives.</p><p>Analyzing campaign performance using Google Ads, GA4 and MMPs (such as Appsflyer or Adjust) to generate insights and actionable recommendations.</p><p>Working cross‑functionally with product merchandising and marketing teams to align campaigns with promotions, inventory and seasonal trends.</p><p>Identifying new opportunities across Google’s ad ecosystem and staying ahead of platform updates, industry benchmarks and best practices.</p><h3>Qualification</h3><ul><li>Minimum 4 years of hands‑on experience managing and scaling Google Ads campaigns (Search and PMax) for e‑commerce or retail brands (mandatory).</li><li>Strong expertise in Google Merchant Center product feed management and shopping campaign strategy.</li><li>Demonstrated ability to lead the creative process from ideation to execution with performance as the core objective.</li><li>Solid understanding of paid media platforms such as Meta, TikTok, Snapchat with the ability to integrate multi‑channel insights.</li><li>Experience with MMPs (e.g., Appsflyer, Adjust) and analytics tools like GA4.</li><li>Strong analytical skills with the ability to translate data into strategic action.</li><li>Excellent collaboration and communication skills to work with cross‑functional teams.</li></ul></div>#J-18808-Ljbffr