Marketing Executive

OverviewJob Title: Digital Marketing ExecutiveLocation: Dubai UAE (Onsite)Employment Type: FulltimeAbout Us:pin Consulting is a dynamic business services company providing Zoho Implementation Corporate Tax VAT Accounting Financial Advisory Odoo Implementation and Business Setup Assistance in Dubai. We are expanding our marketing team and looking for a Digital Marketing Executive to manage and execute online marketing campaigns for our multiple business segments.Key ResponsibilitiesPaid Ad Campaigns:Plan, execute and optimize paid advertising campaigns on Meta (Facebook & Instagram Ads) Google Ads LinkedIn Ads and other relevant platforms.Conduct A/B testing, audience targeting and conversion tracking for improved ROI.Monitor ad performance, optimize budgets and adjust strategies to maximize lead generation.Social Media Management:Manage and grow the companys presence across social media channels (LinkedIn, Instagram, Facebook, Twitter, YouTube, TikTok).Develop and schedule engaging content that aligns with brand objectives.Monitor trends and engage with the audience to improve brand visibility.SEO & Website Optimization:Work with the web team to improve website performance, SEO rankings and landing pages for paid campaigns.Conduct keyword research and optimize content for organic reach.Marketing Analytics & Reporting:Track, measure and report campaign performance using Google Analytics, Meta Business Suite and other tools.Provide actionable insights to improve campaign effectiveness.Email & WhatsApp Marketing:Develop and manage email marketing campaigns using Zoho Campaigns or similar platforms.Utilize WhatsApp marketing tools like Gallabox for client outreach.Collaboration & Strategy Development:Coordinate with internal teams to align marketing strategies with business objectives.Keep up to date with industry trends and emerging digital marketing technologies.RequirementsProven experience in running paid campaigns on Google Ads Meta Ads and LinkedIn Ads.Strong knowledge of social media management and engagement strategies.Experience with Google Analytics Meta Business Suite and SEO tools.Familiarity with Zoho CRM Zoho Campaigns or other marketing automation tools is a plus.Basic graphic design skills (Canva or Photoshop) for content creation are a plus.Strong analytical and reporting skills.Ability to work independently and manage multiple marketing campaigns at once.Preferred QualificationsBachelors degree in Marketing, Digital Marketing, Business or related field.Three or more years of experience in digital marketing with a focus on paid campaigns.Prior experience working in a B2B services company is a plus.BenefitsCompetitive salary and performance-based incentives.A dynamic and growth-driven work environment.Opportunity to work on multiple business verticals and gain hands-on experience.#J-18808-Ljbffr