Marketing Analytics & CX Strategy Consultant

About Accenture Song:Accenture Song combines creativity, technology, and data to deliver exceptional customer experiences. As a Marketing Consultant, you will lead data-driven strategies, provide actionable insights, and support clients in achieving their business objectives.Responsibilities:Advanced Data Analysis & Insights:Analyze complex marketing data to identify trends, patterns, and opportunities.Leverage tools like Google Analytics, Tableau, Power BI, and SQL for advanced data modeling and reporting.Conversational Design & Emerging Tech:Lead initiatives in Chatbots, LLMs, Prompt Engineering, TTS, and STT to enhance customer engagement and experience.Contact Center & CX Analytics:Drive optimization of Contact Center platforms such as Genesys, Sprinklr, and Microsoft.Utilize Qualtrics and Medallia for Voice of Customer (VoC) insights and CX measurement.Market Research & Campaign Optimization:Conduct in-depth market research to understand customer behavior and competitive landscapes.Evaluate and optimize marketing campaigns across digital and traditional channels to improve ROI and KPIs.CX Operating Models:Design and implement CX Operating Models for large-scale organizations, ensuring alignment with client goals.Strategic Reporting & Stakeholder Engagement:Develop detailed reports and dashboards to present insights to senior stakeholders.Collaborate with cross-functional teams to align marketing strategies with business objectives.Qualifications:Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.4+ years of experience in marketing analytics, preferably in a consulting or digital agency environment.Expertise in tools like Google Analytics, Tableau, SQL, and CRM platforms.Proven experience with Conversational Design, Contact Center platforms, and VoC tools.Strong understanding of CX strategies, digital marketing channels, and campaign optimization.Key Skills:Advanced analytical and problem-solving skills.Proficiency in data visualization and storytelling.Strong communication and stakeholder management abilities.Ability to lead multiple projects in a fast-paced environment.#J-18808-Ljbffr