Mall Marketing Assistant Manager

<div><p>We are seeking a Mall Marketing Assistant Manager to support the planning, execution, and optimization of mall-wide marketing initiatives across retail, entertainment, and customer experience.</p><p>The role operates within the Marketing function and partners closely with mall management, leasing, tenants, and external agencies to deliver integrated campaigns and activations. With a focus on campaign execution, tenant collaboration, and customer engagement, the role contributes to positioning the mall as a leading lifestyle destination while driving footfall and commercial performance.</p><h3>Key Responsibilities</h3><ul><li>Support the development and execution of the annual marketing plan and campaign calendar.</li><li>Assist in delivering integrated marketing campaigns across digital, on-ground activations, and partnerships.</li><li>Ensure alignment of campaigns with brand positioning and commercial objectives.</li></ul><h3>Events&Activations</h3><ul><li>Support the planning and execution of mall events, seasonal campaigns, and promotional activations.</li><li>Coordinate with agencies, vendors, and internal teams to ensure timely and high-quality delivery.</li><li>Monitor event performance and customer engagement to drive continuous improvement.</li><li>Support digital marketing initiatives including social media, website updates, and paid campaigns.</li><li>Collaborate with agencies to optimize campaign performance, reach, and engagement.</li><li>Track customer trends and engagement metrics to enhance overall experience.</li><li>Collaborate with tenants to support joint promotions and marketing initiatives.</li><li>Ensure alignment between tenant activities and mall campaigns to maximize impact.</li><li>Build and maintain strong relationships with tenants to enhance participation and sales performance.</li></ul><h3>Brand Management</h3><ul><li>Ensure consistency of brand identity across all mall touchpoints, including signage, content, and communication materials.</li><li>Support the development and management of creative assets in line with brand guidelines.</li></ul><h3>Qualifications&Experience</h3><ul><li>Bachelor’s degree in Marketing, Business Administration, or a related field.</li><li>Minimum 4–7 years of experience in marketing, preferably within retail, malls, or real estate.</li><li>Strong exposure to campaign execution, events, and digital marketing.</li><li>Experience working with agencies, vendors, and multiple stakeholders.</li></ul></div>#J-18808-Ljbffr