Integrated Senior Strateist

INTEGRATED SENIOR STRATEGISTWe are looking for a unicorn. A senior strategist who is experienced and comfortable blending the worlds of brand strategy and social strategy. Someone who can craft brilliant brand strategies, blistering insights and inspiring creative briefs, develop powerful strategic stories, throw together a comms framework in a snap, AND translate them into social content pillars, tight channel roles, social KPIs and platform specific recommendations without even blinking. And above all, you are able to make the complex simple and the simple compelling. If you are that person, talk to us.Minimum QualificationsUndergraduate degree in advertising, marketing, and/or related field4-6 years of hands strategy experience across brand and socialPast experience in business development and/or account management is a plusExperience with FMCG, destination, and/or Saudi brands is a bonusPrimary ResponsibilitiesThought Leadership/ Technical and Marketing Craft:Be a researcher of culture, category, consumer in ways that yield surprising, interesting and compelling insights for briefsScour social and digital to stay on top of latest features, trends, platforms, contentIncorporate multiple methods and insights (qualitative, quantitative, behavioral and planning) to form an integrated strategyPro-actively bring big ideas and holistic thinking to client based on industry occurrencesWork on diverse projects:Tackle a diversity of business problems from brand building to customer acquisition to building loyalty and advocacy among customersServe a diversity of industriesServe diverse customer types (Moms, youth, B2B, B2C, Affluent)Participate in creative ideation sessions with clients and internal staffDevelop a unique and publishable POV based on current work and unique data insightsInternal Integration:Own the intelligence gathering and insight development to guide Channel and Account Planning teams in defining program strategy. Provide support to Account/Channel teams in the creation of a comprehensive planDirect account teams in defining information requirements/needsLead and consult with teams on the best ways to execute and deliver on the strategyPartner with other departments to ensure consumer insight is incorporated into the workAssist New Business with creative or strategic outlines as part of the RFP or proposal processEnsure successful project handoff. Ensure work is appropriately positioned for long-term success (partnering as needed with Creative, Technology, Analytics and Business Leadership)Ensure (with appropriate account directors) that strategy recommendations (ideation, strategy formula, etc) are in alignment with the client’s goals and brand positions.Breakthrough Work/Execution:The Senior Strategist leads the design of insight driven strategies from opportunity identification through to experience definition. The Strategist is responsible for ensuring high quality, successful delivery of holistic solutions that leverage our tools and processes.Diagnose how to tackle the client problem in terms of processes/tools to use and general approachCollaborate to ensure the quality of the creative brief and briefing processConduct a detailed and wide-ranging analysis:Perform detailed evaluation of client’s business environment including customer needs, capabilities/assets, and competitive realities to identify unique market opportunities and threatsEvaluate a client’s execution of social media campaigns and strategies, offering specific recommendations backed by experience and sound data analysisDefine client objectives and success KPIs to refine social media offering rooted deeply in dataSynthesize research findings and develop strategies around current trends and engagement tactics to adapt for our brandsDetermine whether and how to use different social channels to meet clients’ marketing and business goals. Explore and identify new avenues for social experiences to accomplish client goalsStrategically integrate Social Media service offering with the client’s other marketing platforms, including but not limited too – Other Mobile, OOH, Print, and BroadcastDefine strategic opportunity for social media in the overall context of a clients’ marketing communications planOnce developed, manage and oversee the strategic vision either on behalf of the client or collaboratively with the clientDesign overarching KPIs, testing, and optimization mechanisms (through working closely with the analytics team) in order to evaluate and drive the success of multiple campaigns/productsEnsure tactical plan achieves client objectives and strategiesManage complex and sophisticated projects and deliverablesClient Management:Articulate and present key themes into a compelling story in a beautifully designed presentationSuccessfully present to clientsLiaise with client on day-to-day program management as requiredKeep client abreast of relevant developments across the category, consumer, socialTeam Growth:May manage interns o