Insights Manager

Purpose of the RoleThe Insights Manager is responsible for leading the development of customer, campaign and market insight capabilities that inform marketing strategy, targeting and performance optimization across the organization. This role will be working closely with Performance, Brand, Web and Business Unit teams, and ensures data and insight are translated into clear, actionable recommendations that improve marketing effectiveness and commercial outcomes.Key ResponsibilitiesCustomer & Audience InsightLead the development of customer segmentation and profiling frameworks.Analyze customer behavior across channels and touchpoints.Identify key drivers of engagement, conversion and retention.Provide clear recommendations to improve customer experience and performance.Campaign & Performance InsightLead analysis of campaign performance across channels and markets.Provide actionable insight to improve media, creative and campaign effectiveness.Support performance teams with targeting, optimization and testing strategies.Reporting & DashboardingDefine and oversee marketing reporting frameworks and dashboards.Ensure consistency, accuracy and clarity of performance reporting.Enable visibility of performance across leadership and teams.Market & Competitive InsightLead market and competitor analysis to identify trends and opportunities.Provide strategic insight to support planning and positioning.Insight Application & EnablementTranslate data into clear, actionable recommendations for marketing teams.Support decision-making across Brand, Performance and CX functions.Ensure insights are embedded into planning, execution and optimization cycles.Team & Capability DevelopmentBuild and develop the insight function over time.Define tools, processes and methodologies for insight generation.Support development of analysts and junior team members.KPIs / Measures of SuccessAdoption of insights by marketing teamsImprovement in campaign performance driven by insightsAccuracy and consistency of reportingSpeed and quality of insight deliveryContribution to improved conversion and customer outcomesSkills & Experience10–15 years of experience in analytics, insight or marketing intelligenceStrong analytical and data interpretation capabilitiesExperience building dashboards and reporting frameworksStrong understanding of marketing performance and attributionExperience working with CRM, CDP or digital analytics platforms preferredExperience influencing senior stakeholders and decision-makingProfile/CompetenciesHighly analytical and insight-drivenCommercially aware and outcome-focusedStrong communicator able to simplify complex dataStructured and detail-orientedCollaborative across teams and functions#J-18808-Ljbffr