Growth Manager - Insights & Analytics

About The CompanyJeeny is a leading ride-hailing platform that strives to revolutionize daily commuting and transportation. Our app connects users with their preferred modes of transportation, making mobility accessible, convenient, and affordable for all.We are a joint venture between MEIG (Middle East Internet Group), Rocket Internet, and IMENA. Since our inception, we have grown exponentially and currently operate in Saudi Arabia and Jordan with making an impact in the lives of more than 45 million people.At Jeeny, we value innovation, teamwork, and passion for delivering exceptional user experiences. Join us in our mission to transform the mobility landscape.About the roleAs the Growth Manager - Insights & Analytics, you will play a pivotal role within the commercial team: the strategic engine powering our marketplace expansion. You'll translate complex data into actionable insights that drive high-impact growth initiatives and inform strategic decisions. Partnering closely with Marketing, Product, and Operations, you'll lead CRM and DRM strategies while managing growth spends to maximize ROI. You'll also oversee budget allocation to ensure every marketing dollar and incentive delivers measurable sustainable growth and long-term profitability.ResponsibilitiesCRM/DRM Strategy & Lifecycle ManagementLifecycle Campaign Development: Design and execute lifecycle campaigns for both passengers and partners - spanning onboarding, activation, reactivation, retention, and overall engagement across multi-channel touchpoints (in-app, push, email, SMS)Segmentation & Personalization: Build dynamic segmentation models leveraging RFM (Recency, Frequency, Monetary) and behavioral data to tailor messaging, incentives, and experiences that maximize engagement and loyalty across both sides of the marketplacePerformance Analysis: Continuously monitor CRM/DRM performance metrics, translate insights into actionable improvements, and optimize campaign ROI through data-backed iterationContinuous experimentation: (A/B, multivariate, incentive, and journey tests) to uncover high-impact growth levers across the user and partner lifecycleTouch True Marketplace Levers: Monitor and analyze key marketplace metrics, identifying friction points and opportunities to improve acquisition, activation, reactivation and retention.Advanced Analytics: Leverage advanced analytics and funnel modeling to enhance conversion efficiency across the entire user/partner journeyIncrementality Testing: Apply incrementality and cohort analyses to measure true impact of growth initiatives and guide resource allocationData to Strategy: Synthesize insights into clear, actionable strategies that inform leadership decisions and drive sustainable marketplace growthPlaybook Creation: Build scalable growth playbooks that codify both wins and misses - turning 5/5 successes into repeatable frameworks and 0/5 failures into data-backed lessons that sharpen Jeeny's experimentation muscleCompetitive Intelligence & Growth StrategyMarket Pulse: Continuously analyze competitor growth initiatives — such as engagement mechanics, incentive structures, and marketplace strategies to uncover opportunities to strengthen user and partner retentionTranslate competitive insights into actionable growth plays, influencing lifecycle strategies, incentive design, and experimentation prioritiesUse trend analysis and data modeling to forecast competitive movements and guide long‑term growth investments and prioritiesForecasting Models & Predictive AnalyticsBuild intelligent forecasting models to predict marketplace trends: from active users and engaged partners to trip demand, retention rates, and incentive efficiency - enabling smarter, faster growth decisionsTurn predictions into strategy: empowering teams to act proactively, drive sustainable growth, and keep the marketplace ahead of shifting behaviors and competitive dynamicsAutomation & ScalabilityDesign and implement automated workflows to streamline reporting, campaign execution, and performance tracking across CRM and DRM initiativesCollaborate with Product and Data teams to build scalable data pipelines, dashboards, and decision‑support tools that enable real‑time visibility into growth metricsAutomate experimentation and lifecycle triggers, ensuring consistent, timely, and personalized user and partner engagementStandardize analytics and growth frameworks across markets, reducing manual dependency and improving operational efficiencyBudget ManagementOwn the growth budgeting cycle, ensuring optimal allocation of incentives, marketing, and CRM/DRM spendTrack performance against budgets, highlighting ROI, efficiency gains, and areas for reallocationDevelop data‑driven strategies that maximize financial impact while mitigating operational and growth risksPeople ManagementLead a team of high‑performing individuals, fostering a culture of ownership, accountability, and continuous improvementDefine and track OKRs, aligning team objectiv