Digital Marketing Specialist

Job Responsibilities:Conduct market research and analysis to identify target audiences and develop effective digital marketing strategiesDevelop and execute comprehensive digital marketing campaigns across various channels, including social media, email, search engines, and display advertisingPaid ad campaign Execution & Management (Google Ads, META Ads, LinkedIn Ads Etc)Email marketing campaign strategy & management (Both Outbound and Inbound Re-targeting)Email Automation & Journey setup (Salesforce Marketing Cloud, Pardot, Hubspot Etc)Maximize ROI and achieve business objectives (All Paid channels like Google Ads, Social Media Ads etc)Monitor and analyze website traffic and user behavior to identify opportunities for optimization and improvementWebsite, Ads & Emailers optimization through A/B testing/analyticsAdvanced Analyzes and Reporting (GA4, Heat maps and behavioral recordings (Mouseflow/Lucky Orange)Track and report on key performance metrics, including website traffic, conversion rates, and revenue generated from digital marketing effortsPPT Presentation, Excel Reporting, Google Data Studio and Power BiQualification and Experience:Must have a university degree in Business Administration, Marketing, Commerce or related field.At least 5 years of relevant experience.#J-18808-Ljbffr