Marketing Manager

The Marketing Manager will be responsible for driving demand generation efforts within EEMEA markets and specifically UAE. This includes development of strategic marketing campaigns that increase demand and lead generation across NIQ portfolio. The role requires a hands‑on marketer with experience in demand generation who can work in a global matrix organisation to ensure alignment with business objectives and market needs.ResponsibilitiesLead the implementation of marketing campaigns that stimulate interest, conversion and retention. Utilize a variety of digital and traditional marketing channels to drive engagement and demand for NIQ products and services.Leverage knowledge of the market including customer behaviours and competitive landscapes to inform campaign strategies. Continuously adapt strategies to market conditions and customer needs.Collaborate with regional or market sales to identify key audience and customer segments and customer success teams to curate content to generate high‑quality leads and ensure smooth transition from lead acquisition to customer conversion. Monitor, optimise and report on lead generation activities to ensure continuous improvement.Build and reinforce NIQ’s brand presence in partnership with the global brand team ensuring consistent messaging and positioning across all channels. Manage market‑specific content and assets to enhance brand visibility.Work closely with regional marketing, sales, product and customer success teams to ensure alignment on objectives, initiatives and market strategy. Provide input into the broader EEMEA strategy from a market perspective.Regularly measure and report on the effectiveness of demand generation campaigns utilizing data and insights to optimise efforts. Use metrics such as MQLs, SQLs, conversion rates and ROI to track performance and recommend adjustments.Stay up‑to‑date on the latest marketing trends, tools and technologies. Bring fresh ideas and approaches to the team while continuing to develop personal skills and capabilities in demand generation and broader marketing tactics.QualificationsProven experience in demand generation or digital marketing with a working knowledge of best practices in the field. Strong understanding of the market and customer landscape.Demonstrated ability to adapt marketing strategies to local market dynamics while aligning with company objectives and processes. Understanding of the broader marketing landscape including customer acquisition, retention and growth.Ability to drive initiatives autonomously, taking ownership of campaigns and outcomes. Accountable for results and collaboration across teams to achieve objectives.Strong analytical and problem‑solving skills to determine solutions to challenges in campaign performance or market shifts. Able to adjust strategies using experience and judgement.Own the quality of marketing deliverables and drive impactful results. Contribute to the overall success of the market by impacting revenue.Preferred QualificationsFluency in Arabic is a plus.Experience working in an international matrixed organisation.Degree in Marketing and Business skillset.Core CompetenciesAbility to have a strategic marketing perspective in enabling business growth while keeping a roll‑up‑your‑sleeves mentality and hands‑on approach.Ability to manage and successfully partner with global, regional and country stakeholders especially but not limited to commercial leaders.Results‑driven and savvy in data analysis when measuring campaigns impact and adjusting strategy accordingly. Ability to leverage the full marketing mix and communication tools to drive demand into the funnel for revenue impact and strengthening brand value and preference.Ability to operate in a complex, matrixed and high‑paced organization. Adept communicator and entrepreneurial influencer with strong execution skills to deliver results under pressure.Ability to identify and solve or escalate potential challenges, issues and barriers to communication effectiveness and using influence, diplomacy, critical‑thinking and creative problem‑solving to address them.Additional InformationOur BenefitsFlexible working environmentVolunteer time offLinkedIn LearningEmployee‑Assistance‑Program (EAP)NIQ may utilise artificial intelligence (AI) tools at various stages of the recruitment process including résumé screening, candidate assessments, interview scheduling, job matching, communication support and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job‑related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations or wish to request human review—as