Digital Marketing Officer

Company DescriptionFounded in 1881 by the Paris Chamber of Commerce, HEC Paris is a leading European business school with the ambition to make a positive impact on both business and society. Its mission is driven by a unique “Think, Teach, Act” approach, aimed at fostering a more inclusive, sustainable, and prosperous world. With 167 research professors from around the globe, HEC Paris produces and shares cutting‑edge knowledge with over 5,000 students from more than 130 countries. Its campus serves as a true laboratory of innovation and dialogue, fully engaged with the world’s diversity and global challenges.In 2010, HEC Paris joined Qatar Foundation to bring world‑class management education programs and research to Doha and the region. Through its portfolio of programs and its local research activities, HEC Paris, Doha contributes to corporate competitiveness in the global economy, fully aligned with Qatar National Vision 2030 and supporting the transformation of Qatar into a sustainable, competitive, and knowledge‑based economy. In addition to offering degree programs, the school partners with corporate clients in Qatar and the region to design and deliver customized executive programs addressing current business and organizational challenges.HEC Paris is an exceptional workplace, located in state‑of‑the‑art premises in downtown Msheireb, at the heart of Doha. Joining HEC Paris, Doha is a unique opportunity to be part of a close‑knit community of talented individuals united around five core values: Curiosity, Excellence, Diversity, Responsibility, and Entrepreneurial Spirit.Job DescriptionThe Digital Marketing Officer is a performance‑led digital marketer responsible for improving HEC Paris, Doha’s digital experience, strengthening organic and paid channels, and driving high‑quality lead generation across Qatar and the GCC.This role combines hands‑on media buying, website and landing page optimization, SEO and AI‑search visibility, social listening, and data‑led reporting. The role works closely with the Head of Marketing to translate brand positioning into effective digital journeys, campaigns, and channel plans, while supporting CRM integration and automation in partnership with relevant internal and external specialists.QualificationsDigital strategy, performance marketing & media buyingDevelop and execute integrated digital marketing strategies aligned with business, recruitment, and brand objectivesPlan, launch, manage, and optimize paid campaigns across LinkedIn, Google, Meta, display, retargeting, and other relevant platformsManage media budgets, audience targeting, bidding, pacing, and channel mix to improve lead quality, CPL, conversion, and reachLead A/B testing across creatives, audiences, landing pages, forms, and messaging to improve performanceWork with external agencies and partners to ensure strong execution, accountability, reporting, and optimizationIdentify and test new growth channels, formats, and digital opportunities relevant to Qatar and the GCCTranslate HEC Paris, Doha’s brand positioning into digital campaign briefs, landing page messaging, and audience journeysSupport high‑impact campaigns for recruitment, B2B and B2G outreach, events, and alumni initiativesOrganic social strategy, social listening & digital channel growthDevelop and implement an organic social media strategy that complements paid campaigns and supports brand growthManage and grow HEC Paris, Doha’s presence across priority platforms, especially LinkedIn and Instagram, while adapting to the audience and objectiveBuild channel plans and content distribution recommendations in partnership with content, PR, events, alumni, and sales teamsMonitor social listening, sentiment, share of voice, competitor activity, and industry trends to identify insights and opportunitiesTrack platform performance and continuously optimize content themes, timing, formats, and calls to actionRecommend executive visibility, thought leadership, and community amplification opportunities across digital channelsWebsite strategy, SEO & digital experience optimizationOwn day‑to‑day website and landing page optimization, including structure, content updates, conversion paths, forms, and user journeysManage the CMS and coordinate technical updates, integrations, and enhancements with internal teams and the main campusImprove website performance, mobile experience, UX, and CRO to increase inquiry and lead generationApply technical SEO, on‑page SEO, content structuring, and internal linking best practices while exploring GEOStrengthen search visibility across traditional search and AI‑driven discovery through authoritative, well‑structured digital content and pagesMonitor website performance using tools such as GA4, Search Console, and behavior or heatmapping tools, and turn insights into actionsAnalytics, attribution, marketing intelligence, and CRM (Salesforce)Support marketing use of Salesforce or similar CRM platforms for lead capture, trackin