Digital Marketing Manager

Role OverviewLoyal to Cumbria is looking for a versatile and self-driven Digital Marketing Manager to oversee and grow its digital presence. This is a fully remote position suited to someone who can balance strategic thinking with hands‑on execution. The role is intentionally broad, offering flexibility and the opportunity to shape marketing direction over time.Key ResponsibilitiesDevelop and adapt digital marketing strategies aligned with general business and brand objectivesManage and optimize campaigns across multiple channels such as social media, search engines, email, and content platformsMonitor performance metrics and derive insights to improve campaign effectivenessOversee content planning to maintain consistent messaging and brand tone across digital channelsCollaborate with internal teams on various marketing initiatives and evolving prioritiesIdentify and explore new trends, tools, and opportunities in digital marketingHandle budget allocation in a flexible manner, ensuring efficient use of resourcesContribute to ad hoc projects that support broader marketing and brand effortsRequirementsDemonstrated experience in digital marketing across a range of channelsAbility to work independently in a remote environment with minimal supervisionStrong analytical thinking combined with creative problem‑solving skillsFamiliarity with commonly used digital marketing tools and platformsClear and effective written and verbal communication skillsComfortable working in a role with evolving responsibilities and prioritiesPreferred QualitiesProactive mindset with a focus on continuous improvementExperience in flexible or loosely structured work environmentsInterest in brand development, storytelling, and audience engagementAdaptability and openness to shifting goals and responsibilitiesWhat We OfferFully remote and flexible working arrangementA role with broad scope and opportunity for personal inputAn open and adaptable work environmentOpportunities to influence and shape digital marketing effortsA supportive culture that values autonomy and trust#J-18808-Ljbffr