Customer Relationship Manager

OverviewAbout Us Great Place To Work is the global authority on workplace culture. Our mission is to help every place become a Great Place To Work for all. We give leaders and organizations the recognition and tools to create a consistently and overwhelmingly positive employee experience fostering cultures that are proven to drive business improve lives and better society. Our recognition is the most coveted and respected in the world for elevating employer brands to attract the right people. Our proprietary methodology and platform enable organizations to capture truly analyze and understand the experience of all employees. Our groundbreaking research empowers organizations to build cultures that retain talent and unlock the potential of every employee. Our coaches content and community connect the boldest leaders ideas and innovations in employee experience. Since 1992 our Certification Best Workplaces Lists and global benchmarks have become the industry standard built on data from more than 100 million employees in 150 countries around the world.Role Summary: The Customer Relationship Manager (CRM) at Great Place to Work Middle East is responsible for developing managing and expanding strategic relationships with private and public sector clients across Abu Dhabi United Arab Emirates. The role is pivotal in driving revenue growth delivering a world-class client experience and positioning GPTW as a long-term culture transformation partner. The CRM acts as a trusted advisor guiding clients from initial engagement through to service delivery certification recognition and ongoing renewal while ensuring alignment between client goals and GPTW s solutions.This is a client-facing role that requires a unique combination of consultative sales relationship management industry expertise and project coordination skills.Key ResponsibilitiesSales & Business DevelopmentProactively promote and sell the full suite of Great Place to Work offerings: Certification, Culture Assessments, Advisory Services, Employer Branding Packages and Recognition Programs.Conduct discovery sessions tailored product demonstrations, proposal walkthroughs, and solution consultations to identify client needs and position GPTW as the ideal partner.Prepare and deliver compelling commercial proposals, pricing options and strategic engagement plans in alignment with client goals.Identify, qualify and manage sales opportunities across all customer lifecycle stages from lead generation to contract closure.Client Relationship ManagementBuild and maintain long-term consultative relationships with senior HR leaders, C-suite executives and key influencers.Serve as the main liaison for clients post-contract, coordinating with internal teams to ensure seamless onboarding, project setup and execution.Maintain consistent client communication via calls, emails and in-person or virtual meetings to monitor satisfaction and business impact.Account Strategy & GrowthManage a diverse portfolio of client accounts across sectors and geographies with a focus on retention, growth and service renewal.Develop strategic account plans for high-value clients identifying opportunities to expand engagement through cross-sell and upsell of GPTW services.Track and analyze client health scores, culture audit outcomes and program effectiveness to present value-driven results.Operational ExcellenceUse Zoho CRM to maintain accurate and updated records on lead progress, client interactions, service milestones, contract renewals and feedback.Collaborate with the advisory, research, certification and marketing teams to deliver tailored solutions, insightful culture reports and impactful branding assets.Ensure timely follow-up on Emprising setup, survey deployment, certification timelines and recognition deliverables.Client Success & AdvocacyConduct periodic check-ins and Client Success Reviews (CSRs) to evaluate progress, review survey insights and identify new value opportunities.Support clients in leveraging their Certification or List placement for PR, employer branding, internal engagement and awards submissions.Foster client advocacy by inviting top clients to participate in case studies, testimonials, webinars and GPTW community events.Market Engagement & Industry InsightRepresent GPTW ME at HR events, regional forums, expos and thought leadership webinars to enhance brand visibility and industry reputation.Stay informed on evolving HR trends, national workforce programs, labor policies and competitor strategies to strengthen client advisory and market positioning.Performance Reporting & ForecastingProvide accurate and timely sales forecasts, pipeline activity reports and client updates for internal planning and review.Monitor contract renewals and initiate early engagement strategies to ensure a seamless retention process and long-term value demonstration.Lead post-project feedback loops, client satisfaction surveys and corrective action planning where service gaps are identifi