CRM and Loyalty Specialist

Job DescriptionCRM and Loyalty Specialist (Job Number: CRM000006)About the CompanyAZADEA Group is a premier lifestyle retail company that owns and operates more than 40 leading international franchise concepts in fashion and accessories, food and beverage, home furnishings, sporting goods, multimedia and beauty and cosmetics across the Middle East and Africa spread across 13 countries overseeing more than 700 stores.Job PurposeThe CRM and Loyalty Specialist will be responsible for developing and executing CRM strategies that align with our business objectives. The role encompasses customer segmentation, loyalty program management, data analysis, multi-channel marketing, and collaboration with cross‑functional teams.ResponsibilitiesDevelop and execute comprehensive CRM strategies aimed at enhancing customer engagement, retention, and lifetime value.Plan, implement, and manage customer loyalty programs that drive customer retention and repeat business across markets, i.e., drive Ticket Loyalty adoption across Azadea brands and improve penetration across offline and online stores.Analyze customer data to identify trends, behaviors, and opportunities for personalized marketing campaigns and create customer segments for highly targeted marketing campaigns and content, ensuring relevance and impact.Develop and execute multi‑channel marketing campaigns (Email, SMS, WhatsApp, etc.) to nurture customer relationships and drive retention. Conduct A/B tests to optimize campaign performance.Develop and refine customer journey maps to optimize touch‑points and improve customer experiences.Collaborate with the creative team to develop compelling and inspirational content, including newsletters, ensuring alignment with brand messaging and audience engagement strategies.Administer and maintain the CRM system, ensuring data accuracy, integration, and efficiency.Drive the AZADEA Qanz Card business and focus on driving overall penetration and revenue growth for AZADEA Gift Cards through planning, implementation, and collaboration across stores, online channels, and partnerships.QualificationsLanguage & Technical SkillsFluency in English.Technical SkillsProficiency in MS Office, Google Suite, MoEngage, or other CRM tools.EducationBachelor's degree in Marketing, Business Administration, or a related field.ExperienceGeneral ExperienceBachelor's degree in Marketing, Business Administration, or a similar role.Behavioral CompetenciesCustomer FocusBuilds strong customer relationships and delivers customer‑centric solutions. For example, digs deeply into customer feedback and drives the innovations that can enable the organization to better meet customers’ future needs. Frequently adjusts approach to ensure customer needs are met and to improve service.Plans and AlignsPlans and prioritizes work to meet commitments aligned with organizational goals. For example, adopts a sequence of activities that allows for optimal efficiency and effective coordination with others. Makes skillful use of resources and support to deliver efficient, high‑quality work.Drives ResultsConsistently achieves results, even under tough circumstances. For example, devotes considerable effort to surpassing goals and achieving the best possible results; goes above and beyond to achieve excellence. Drives ahead with great focus when faced with obstacles and setbacks; maintains productivity and a positive attitude.Builds partnerships and works collaboratively with others to meet shared objectives. For example, finds many ways to add value to the team; probes to draw out richer input from others; is a valued resource who goes out of the way to help others.Nimble LearningLearns through experimentation when tackling new problems, using both successes and failures as learning fodder. For example, relishes new or unusual problems; seeks others’ input and experiments with own ideas. Easily learns the essence of difficult issues and concepts. Investigates and discusses own mistakes to learn from them.Equal Employment OpportunityAzadea Group is an Equal Employment Employer – All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or any other characteristic protected by relevant local laws.#J-18808-Ljbffr