Corporate Communication Programme

Master every dimension of corporate communication in five intensive days.Corporate communication professionals are expected to operate across multiple specialist disciplines — and do all of them well. This five-day programme builds breadth and depth across internal communication, ESG strategy and communication, and advanced media engagement. Each day covers a distinct discipline in depth, combining best practice frameworks with practical workshops tailored to the industries and challenges in the room.What this course coversInternal communication strategy and campaigns, change management and employee engagement, ESG strategy, reporting and stakeholder communication, and advanced media relations and media engagement.How it worksThis five-day programme runs in a small, boardroom-format group of senior professionals. Each day covers a distinct specialist discipline, with modules combining evidence-based best practice briefings, structured discussions, practical workshops and peer learning. Your trainers tailor content to the specific industries, organisations and challenges in the room. The format has a coaching and consulting flavour — you work on real situations and produce outputs you can apply immediately. You will leave with practical capability across every dimension of corporate communication — internal, ESG, media and stakeholder engagement.What you will be able to doCreate effective internal communication strategies and campaignsMotivate and engage employees through periods of change and disruptionSupport and communicate with employees effectively in times of crisisDesign ESG strategy and reporting frameworks for your organisationCraft credible messaging and positioning for ESG initiativesNavigate the relationship between PR and the media at a senior levelBuild editorial authority and drive thought leadership through media engagementAdvise and support spokespeople for media encountersInternal communication strategy and planningThis module covers how to create an internal communication strategy with organisational systems and a practical action plan.The IC strategy framework and planning cycleDefining your messagesSelecting your channelsBusiness ownership for internal communications and the profile of the IC specialistInternal communication tools, channels and campaignsThis module covers how to select and deploy the right channels and tools for internal communications.Auditing and selecting the right channelsTechnology and collaboration toolsCreating effective and creative internal communication campaignsShowcase of international best practice campaignsThe importance of the information cascadeChange managementThis module explores how internal communication can support change within the organisation.Change programmes and sources of changeA practical roadmap for communicating changeHandling the downside: communicating bad newsKeys to successful knowledge managementInternal communication in a crisisThis module explores the role of internal communication during a crisis that impacts an organisation.Preventing internal issues from becoming a crisisThe role of the internal communicator in crisis managementCommunicating with employees during a crisisSupporting employees during traumaAligning internal and external communications in times of crisisESG strategy and communicationThis module covers the principles and rationale for ESG and approaches for developing an effective strategy for your organisation.Understanding the concept and context of ESG and its growing role in organisationsExploring the role of corporate communications in ESG strategyOverview of key concepts and terminology in ESG strategy and communicationESG strategy design and reporting frameworksCase studies on effective ESG strategy and reportingESG messaging and stakeholder communicationThis module covers how to generate effective positioning and deploy it consistently across stakeholder audiences.Identifying key stakeholders and their expectations related to ESGCrafting compelling narratives around ESG strategy, goals and achievementsDeveloping a key message framework for ESGSelecting and integrating communication channels for ESG campaignsEffective communication techniques for complex ESG topicsAdvanced media dynamicsThis module covers top-level approaches to media management from a communication director’s perspective.Navigating the charged relationship between PR and the mediaBalancing tactics and strategyTrends and developments in media relations tacticsOnline media relationsThis module covers strategic engagement with journalists at a senior editorial level.Building authority in the mediaThought leadershipStimulating and managing third party advocacyIssues-led media relations: planned opportunismHandling tricky media situationsEthics in media relationsThis module covers why and how communications professionals can and should uphold ethical standards in dealings with the media.Managing the reputation of the reputation managersUniversal cod