B2B Marketing Specialist (Junior) — Lead Gen & Events

Our CompanyTechnogym inspiresOur CompanyTechnogym inspires 70 million daily users to train using our innovative & engaging solutions for fitness, sport and health. By promoting the Healthness lifestyle of exercise, a balanced diet, and a positive mental approach, AI Tracking & Longevity, Technogym has rapidly grown into a success story of over 2,800 employees at 16 branches, expanding to more than 150 countries. It has been selected as Official Supplier to 10 editions of the Olympic Games - from Sydney 2000 to Milano Cortina 2026.Suppose you are a team player with strong relationship skills and an international approach, eager to invest your energy in building dreams. In that case, you have the right spirit to join Technogym because you have the IMBESTIO! You will naturally fit our culture if you work out and live a healthy lifestyle, are proactive, determined, and are digitally savvy. Move with us for a better world!Your RoleWe are looking for an enthusiastic and results-driven Junior Marketing Specialist B2B who will be in charge of creating, planning, and executing local trade strategies.Your ImpactExecute the segment marketing plan, in accordance with the Marketing ManagerOrganize and manage local trade marketing events (trade shows, exhibitions, seminars, etc.) coordinating all local suppliers involvedMaintain a clean database which is consistent with the business objective of growing penetrationDeploy all sell-in and sell-out tools (events, mailings, web marketing) to generate leads, orders and sales in accordance with the Segment Sales strategyLeverage merchandising value and ensure proper stock management and controlProvide marketing cost reporting and analysis to monitor marketing activities, ROIs and sales targets of the different lines of business.Support the Inside Sales team in maximizing the database by developing lead-driving campaigns able to reach potential new customers as well as maintaining existing customers’ energy, loyalty and interest in TechnogymAbout YouIdeally, you are passionate about working out, enthusiastic and proactive, while also down-to-earth and ethical.What You Should Bring1-3 years’ experience as Trade Marketing Specialist or time spent in the field of marketing/communicationsMarketing and market analysis skillsKnowledge of CRM would be a plusProject Management and problem solving skillsKnowledge of sell out tools & merchandisingAbility to create and cultivate a networkPresentation & Communications SkillsDigital marketing skillsTechnogym is an Equal Opportunities EmployerWe are an equal opportunity employer and value diversity at our company. We welcome applications from all members of society irrespective of age, sex, sexual orientation, race, religion or belief.Discover your potential with a career at Technogym, where work means loving what you do, taking on challenges, learning from others, sharing a vision and making it come true#J-18808-Ljbffr