Assistant Loyalty Marketing and Campaign Manager

Assistant Loyalty Marketing and Campaign ManagerUnited Arab EmiratesTrendingJob DescriptionKey Job ResponsibilitiesMarketingMarketing strategy: develop and manage the marketing strategy for the loyalty program, working with Head of LoyaltyBrand custodian: working with Group CMO, be the custodian of the loyalty program brand and undertake advertising and other activity to raise the profile and image of the program in line with values and brandingManage the marketing agency relationship for the loyalty programManage program communications through multiple channels including online, mobile and customer service to ensure they are informative, effective and in line with program brandingManage publicity for the loyalty programDevelop marketing collateral for the programDevelop and execute direct marketing channel strategy involving effective use of all available DM channels including email, sms, whatsapp, inAPP notifications etc.Develop and manage loyalty CHATBOT experienceMonitor industry best practices. Integrate best practices to ensure optimal results, improved deliverability, and compliance around permission-based marketing, privacy and spam regulationProvide leadership and direction to team towards the achievement of goals and objectivesGuide and motivate team to enhance performance and produce quality work, and ensure that they are continuously developed for higher-level rolesAnnual development of marketing budget and financial responsibility for managing the budgetCampaigns and Promotion ManagementCRM Campaigns: work closely with Data & Analytics team to identify opportunities to grow loyalty program revenues through CRM and loyalty campaignsSetup promotions and campaigns in various systems such as the LMS backend, MoEngage, ContentManagement System, Point of Sale system etcDevelop DRIP campaign management strategy and framework and work with all vendors to execute the same for all loyalty touch pointsWork together with Partnerships team to develop and execute marketing campaigns for program partnersWork closely with internal and external stakeholders to develop and deliver marketing and campaign plans that support business objectivesUnderstand business priorities and translate these priorities into marketing campaign activities that support key performance indicatorsEnsure that all key stakeholders are always kept informed about campaign progressAgree key processing dates with internal and external stakeholders and delivery teamFollow QC processes across all areas of campaign delivery – ensure that QC steps have been followed by delivery team:Assist with the campaign side of application developmentsCoordinate of campaigns with external vendors if requiredLiaise directly with the partners on operational requirements for their campaignsIdentify, develop and manage improvements to campaigns – targeting, design, testing, measurementParticipate in UAT of system changesParticipate in key planning sessions with other departments as a subject matter expertResponsible for the delivery of timely, error free campaign outputsManage content development in support of partner marketing plans and campaign executions, including presentations, sales collateral, marketing materials etc.Ensure that partner-related content aligns to partner marketing and brand guidelinesWork with team members (digital, brand) to ensure partner marketing needs are represented in content marketing, digital marketing, PR and brand marketing plansAssist in the proofing and checking of the data for partner campaigns and marketing activitiesSchedule and prioritise analysis, monitor delivery and escalat where necessaryCompile and generate partner campaign reportsCommunicate campaign learnings, insights and recommendations to partners for continuous improvementsAssist with all User Acceptance Testing requirements pertaining and reports including test case building and testing on devices specially those pertaining to marketing and promotionsEducation & Work ExperienceBS/BA in Marketing or related fieldMinimum 5-8 years of marketing experienceMarketing and loyalty program experience in multi-brand loyalty programmes, credit card rewards, telco or retail is preferredExperience with branding and advertisingExperience with new media, mobile marketing and digital advertisingExperience of working customer experience platforms such as MoEngageExperience of working on LMS backendsSkills & Personal AttributesAbility to listen well, contribute to creative business discussions, influence the thinking of or gain acceptance from senior executivesDetail-oriented with the ability to manage projects from inception through executionStrong commercial acumen and business judgmentExcellent communication skills, both verbal and writtenComfortable with data, analytics, CRM and loyalty programs coupled with creativity and a passion for brandingAbility to manage concurrent and time-sensitive projectsA hunger to learn and ability to flourish in a dynamic, high-growth, entrep