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Web Copywriter
CASABOT
Dubai, UAEAED 4,000-10,000/moYesterday
UAECreative & DesignFull Time
Skills Required
ExcelSeoCommunication
Job Description
About CASABOTCASABOT is building thoughtful human-centered products at the intersection of design technology and everyday living. We believe great products deserve great stories clear warm and intentional. We’re looking for a Web Copywriter who can help translate our vision into compelling conversion focused content.Role OverviewWe’re seeking a skilled Web Copywriter to craft clear engaging and conversion-focused copy for CASABOT’s website. You’ll work closely with our founder and design team to shape messaging across key content hubs from homepage and product descriptions to brand story and feature explanations. This role is ideal for someone who understands how copy guides user experience.ResponsibilitiesWrite and refine website copyTranslate complex ideas into simple emotionally resonant languageCollaborate with designers to ensure copy aligns with layout and UX flowMaintain a consistent brand voice across all pagesOptimize copy for clarity engagement and basic SEO best practicesSuggest improvements to content structure and hierarchy where neededIterate based on feedback and user perspectiveQualificationsStrong skills in Writing Proofreading and creating engaging contentProficiency in Press Release development and crafting promotional materialsExcellent Communication and Marketing skills with attention to detailAbility to work collaboratively and meet deadlines in a fast-paced environmentBachelor's degree in Communications Marketing Journalism or a related fieldExperience in AI smart home technology or a related industry is a strong advantageProven experience writing website copy (portfolio required)Strong grasp of UX writing and conversion-focused contentAbility to write in a warm modern human tone (not corporate or generic)Experience working with startups or product teams is a plusComfortable collaborating asynchronously and taking feedbackNice to HaveExperience in tech SaaS or product-led brandsUnderstanding of design systems and user journeysSEO fundamentalsExperience shaping brand voice from early stagesEngagement TypeFull-timePlease shareYour portfolio or relevant writing samplesA short note on your approach to web copy#J-18808-Ljbffr
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