VP of Marketing - SaaS (m/f/d)

<div><p>Our client is hiring a VP of Marketing to join their team in KSA. This role will join the executive leadership team and report directly to the CEO. This is a rare opportunity to lead all marketing functions for Saudi Arabia's fastest‑growing tech platform during a pivotal growth phase.</p><h3>Responsibilities</h3><ul><li>Define and execute a comprehensive marketing strategy aligned with ambitious growth targets.</li><li>Own brand positioning, messaging, and go‑to‑market strategy across all product lines and customer segments.</li><li>Drive market expansion initiatives as the company deepens its footprint within Saudi Arabia’s 600,000+ organizations and expands regionally.</li><li>Partner with the CEO and executive leadership team to shape overall company strategy and business development priorities.</li><li>Champion customer insights and market intelligence to inform the product roadmap and broader business decisions.</li><li>Build and scale a predictable demand‑generation engine that delivers qualified pipeline for SME, enterprise, and public sector segments.</li><li>Own revenue targets and marketing‑attributed pipeline goals, collaborating closely with Sales to optimize conversion.</li><li>Develop integrated campaigns across digital, content, events, and partnerships that resonate with HR leaders in Saudi Arabia.</li><li>Leverage the company’s market position to amplify thought leadership and strengthen brand presence.</li><li>Drive product‑led growth initiatives and continuously optimize the self‑serve acquisition funnel.</li><li>Establish the company as the category‑defining HR tech brand in Saudi Arabia and the broader region.</li><li>Craft compelling narratives around the mission to digitally transform HR management and empower organizations.</li><li>Lead PR strategy and media relations to maximize visibility for growth milestones, product launches, and thought leadership activities.</li><li>Oversee all external communications, including website, social media, content, and brand creative.</li><li>Build strategic partnerships with industry associations, government entities, accelerators, and co‑working communities.</li><li>Define positioning, messaging, and packaging for an evolving product suite (Core HR, Payroll, Attendance, Talent Management, Fintech solutions).</li><li>Lead go‑to‑market execution for new product launches and major feature releases.</li><li>Develop customer case studies, vertical‑specific messaging, and sales enablement materials.</li><li>Conduct competitive analysis and market research to uncover market opportunities and inform product strategy.</li><li>Drive customer adoption and engagement strategies across a base of more than 4,500 organizations.</li><li>Build the marketing technology stack, processes, and reporting infrastructure to enable data‑driven decision making.</li><li>Establish clear KPIs, attribution models, and ROI frameworks for all marketing initiatives.</li><li>Optimize marketing spend allocation and customer acquisition cost (CAC) across channels.</li><li>Implement marketing automation, CRM integrations, and best‑practice lead‑management processes.</li><li>Build, mentor, and scale a world‑class marketing team across all key disciplines.</li><li>Foster a culture of experimentation, accountability, and continuous improvement.</li><li>Develop talent and create clear career pathways for team members.</li><li>Collaborate cross‑functionally with Sales, Product, Customer Success, and Engineering teams.</li></ul><h3>Qualifications</h3><ul><li>8‑12+ years in B2B marketing leadership roles, with at least 4+ years leading marketing teams.</li><li>Proven experience scaling SaaS or technology companies through high‑growth phases (50%+ annual growth).</li><li>Deep expertise across the full marketing mix: brand, demand gen, product marketing, content, PR, events, digital.</li><li>Track record of building predictable pipeline and hitting aggressive revenue targets in partnership with Sales.</li><li>Experience marketing to SME and/or enterprise segments, ideally with multi‑segment GTM strategies.</li><li>Strong analytical mindset with demonstrated ability to leverage data and metrics to drive decisions and optimize performance.</li></ul><p>Location: Riyadh, Saudi Arabia. Position: VP of Marketing – SaaS.</p></div>#J-18808-Ljbffr