VP of Marketing - SaaS (m/f/d)

Our ClientOur client are currently hiring a VP of Marketing to join their team in KSA.This role will join the executive leadership team and report directly to the CEO.This is a rare opportunity to lead all marketing functions for Saudi Arabia's fastest-growing tech platform during a pivotal growth phase.Your ResponsibilitiesDefine and execute a comprehensive marketing strategy aligned with ambitious growth targets.Own brand positioning, messaging, and go‑to‑market strategy across all product lines and customer segments.Drive market expansion initiatives as the company deepens its footprint within Saudi Arabia’s 600,000+ organizations and expands regionally.Partner with the CEO and executive leadership team to shape overall company strategy and business development priorities.Champion customer insights and market intelligence to inform the product roadmap and broader business decisions.Build and scale a predictable demand‑generation engine that delivers qualified pipeline for SME, enterprise, and public sector segments.Own revenue targets and marketing‑attributed pipeline goals, collaborating closely with Sales to optimize conversion.Develop integrated campaigns across digital, content, events, and partnerships that resonate with HR leaders in Saudi Arabia.Leverage the company’s market position to amplify thought leadership and strengthen brand presence.Drive product‑led growth initiatives and continuously optimize the self‑serve acquisition funnel.Establish the company as the category‑defining HR tech brand in Saudi Arabia and the broader region.Craft compelling narratives around the mission to digitally transform HR management and empower organizations.Lead PR strategy and media relations to maximize visibility for growth milestones, product launches, and thought leadership activities.Oversee all external communications, including website, social media, content, and brand creative.Build strategic partnerships with industry associations, government entities, accelerators, and co‑working communities.Define positioning, messaging, and packaging for an evolving product suite (Core HR, Payroll, Attendance, Talent Management, Fintech solutions).Lead go‑to‑market execution for new product launches and major feature releases.Develop customer case studies, vertical‑specific messaging, and sales enablement materials.Conduct competitive analysis and market research to uncover market opportunities and inform product strategy.Drive customer adoption and engagement strategies across a base of more than 4,500 organizations.Build the marketing technology stack, processes, and reporting infrastructure to enable data‑driven decision making.Establish clear KPIs, attribution models, and ROI frameworks for all marketing initiatives.Optimize marketing spend allocation and customer acquisition cost (CAC) across channels.Implement marketing automation, CRM integrations, and best‑practice lead‑management processes.Build, mentor, and scale a world‑class marketing team across all key disciplines.Foster a culture of experimentation, accountability, and continuous improvement.Develop talent and create clear career pathways for team members.Collaborate cross‑functionally with Sales, Product, Customer Success, and Engineering teams.Your Qualifications8-12+ years in B2B marketing leadership roles, with at least 4+ years leading marketing teamsProven experience scaling SaaS or technology companies through high-growth phases (50%+ annual growth)Deep expertise across the full marketing mix: brand, demand gen, product marketing, content, PR, events, digitalTrack record of building predictable pipeline and hitting aggressive revenue targets in partnership with SalesExperience marketing to SME and/or enterprise segments, ideally with multi‑segment GTM strategiesStrong analytical mindset with demonstrated ability to leverage data and metrics to drive decisions and optimize performanceHalian GroupWith over 20 years of experience, we have come to understand that innovation is the only way to provide agile, practical solutions that transform businesses and careers.Our resourcing and smart services help you to realize tomorrow’s potential. Discover the amazing things possible when you bring the right people and the right technologies together.#J-18808-Ljbffr