Vice President, Marketing

<div><p>A leading logistics and distribution organization in Saudi Arabia is undergoing a<b>major brand and commercial transformation</b>.</p><p>With a strong operational backbone and national presence, the business is now focused on building a<b>modern, consumer-facing brand</b>that drives preference, engagement, and B2C growth within the Kingdom.</p><h3>The Mandate</h3><p>This role carries a clear directive:</p><p><b>Transform the brand. Drive measurable growth. Build a marketing engine rooted in deep local consumer understanding.</b></p><h3>Key Responsibilities</h3><h3>Brand Transformation (Primary Focus)</h3><ul><li>Lead a full refresh of brand identity aligned with<b>Saudi market expectations and cultural context</b></li><li>Define a compelling, locally resonant brand narrative</li><li>Build a brand presence that connects authentically with<b>customers across the Kingdom</b></li></ul><h3>Digital Marketing&Growth</h3><ul><li>Own and scale all digital channels with strong emphasis on<b>locally dominant platforms and behaviors</b></li><li>Develop performance-driven campaigns with clear ROI and measurable outcomes</li><li>Drive customer acquisition, activation, and retention across digital channels</li></ul><h3>Content&Community</h3><ul><li>Build culturally relevant campaigns tied to<b>local trends, moments, and audience behavior</b></li><li>Develop a strong content engine that drives organic engagement and shareability</li><li>Activate creator and influencer ecosystems with a<b>locally authentic voice</b></li></ul><h3>Commercial Impact</h3><ul><li>Partner with commercial teams to support revenue growth</li><li>Position the brand as a preferred choice for<b>consumers and businesses within Saudi Arabia</b></li></ul><h3>Team&Execution</h3><ul><li>Build and lead a high-performing marketing team</li><li>Reduce reliance on external agencies by strengthening internal capabilities</li><li>Establish a strong culture of accountability, performance, and execution</li></ul><p><b>Essential:</b></p><ul><li>10–15 years of marketing experience with leadership exposure</li><li>Proven track record in<b>building or scaling consumer brands within Saudi Arabia</b></li><li>Deep, practical understanding of<b>local consumer behavior, culture, and digital platforms</b></li><li>Strong performance marketing capability (data-driven decision-making)</li><li>Ability to connect creative output to measurable business results</li><li>Fluency in Arabic and English</li></ul><p><b>Highly Valued:</b></p><ul><li>Strong familiarity with<b>Saudi digital ecosystems and content dynamics</b></li><li>Experience operating in high-growth, consumer-facing environments</li><li>Ability to build culturally relevant campaigns that resonate locally</li></ul><h3>Leadership Expectations</h3><ul><li>Operates with strong ownership and accountability</li><li>Brings both<b>commercial thinking and cultural intuition</b></li><li>Able to move fast, challenge assumptions, and deliver measurable outcomes</li><li>Builds brands that earn attention through relevance, not just spend</li></ul><h3>Confidentiality</h3><p>This search is conducted on a strictly confidential basis.</p><p>Only shortlisted candidates will be contacted.</p><ul><li>High-impact role with direct visibility to senior leadership</li><li>Opportunity to lead a<b>large-scale brand transformation in Saudi Arabia</b></li><li>Shape a marketing function with real commercial responsibility</li></ul></div>#J-18808-Ljbffr