Trade Marketing Executive (FMCG)

Support the demand planning process by identifying the key opportunities (incorporating understanding on shoppers, category, customer, competition, channel and external environment).Recommend actionable solutions based on a clear understanding on shopper behavior within the Category/sub Category.Responsible for proposing optimal Total Trade Spend (TTS) budgets for category by channel.Prepare and implement new product trade launch and conduct pre and post evaluation.Recommend clear promotional guidelines based on shopper understanding and current market knowledge.Develop effective and efficient promotional activities and ensure all promotional investment is properly evaluated.Monitor promotional trends, initiatives and competitor actions by Category, Sub Category, priority channels and strategic customers.Recommend winning commercial propositions for the category, effectively communicating to the Customer Team and Sales Operation team as appropriate besides supporting implementation.#J-18808-Ljbffr