Third Party E-commerce Strategy and Partnership Manager

Title: Third Party E-commerce Strategy and Partnership ManagerLocation: DubaiPosition Type: Full TimeReports To: Head of E-commerceDepartment: E-commerceOverviewWhat Will Your Day Look Like?The Third Party E-commerce Strategy and Partnership Manager is responsible for driving the group’s marketplace growth by developing and managing a centralized third-party e-commerce strategy. The role focuses on unlocking group-level scale and preventing brand-by-brand dilution across marketplaces and aggregators.By centralizing platform strategy, governance, and partnerships, the role ensures:Consistent operating models across all brandsStronger negotiation leverage with marketplace partnersUnified standards and governance across platformsStructured and scalable growth with key marketplaces including Amazon, Noon, Talabat, Careem, Instashop, and future emerging platformsThis position acts as a strategic scale-enabler, ensuring alignment across brands and maximizing the group’s marketplace presence. It focuses on long-term platform partnerships, governance frameworks, and growth strategy rather than day-to-day account management of individual marketplace listings.ResponsibilitiesCentral Platform & Aggregator GovernanceOwn and manage group-level relationships with strategic platforms such as Amazon, Noon, Talabat, Careem, Instashop, and Kibsons.Define and implement the governance structure between the Ecommerce Hub and Brand Teams.Standardize reporting frameworks and performance definitions across Business Units (BUs).Lead group-level Quarterly Business Reviews (QBRs) with key platform partners.Escalate and resolve commercial, operational, or compliance issues impacting multiple brands.Channel Strategy & Operating ModelsDefine the strategic role of each digital channel (D2C vs Marketplace vs Q-commerce vs E-grocery).Develop recommended operating models (direct, distributor-led, hybrid, dark store, etc.).Establish clear commercial guardrails including pricing parity, assortment strategy, and trade funding.Define ownership and accountability between the Ecommerce Hub and Business Units.Align digital revenue targets with the broader group strategy.Platform Playbooks & Best PracticesDevelop standardized playbooks for key platforms, including:Amazon Marketplace Playbook.Q-commerce Playbook.Retail Media Guidelines.Content & Listing Standards.Define listing standards, retail media investment thresholds, and promotional calendars.Drive capability building across brands through training and knowledge sharing.Codify learnings from pilot initiatives into scalable frameworks across BUs.Group-Level Joint Business Planning (JBP) FrameworksCreate standardized Joint Business Planning (JBP) templates for marketplaces and aggregators.Align platform commercial calendars (e.g., Ramadan, White Friday, Amazon Prime Day).Consolidate group-level investment plans including media, promotions, and visibility initiatives.Coordinate group-level negotiations with platform partners to secure better commercial terms.Track and monitor execution against agreed JBP commitments.Contract Frameworks & Performance ScorecardsDefine contract guardrails including commission structures, service-level agreements (SLAs), and return policies.Develop standardized performance scorecards for all marketplace and aggregator platforms.Ensure measurement and reporting alignment across all Business Units.Monitor platform compliance with agreed service levels and operational standards.Benchmark platform performance against industry standards and market best practices.Partner Pilots & Innovation ProgramsIdentify new platform features, beta tools, and innovation opportunities with partners.Lead AI-driven retail media pilots and digital innovation initiatives with selected brands.Test new fulfillment models, content strategies, and digital merchandising approaches.Scale successful pilot programs across Business Units.Evaluate emerging marketplaces and digital platforms for potential entry and partnership.Qualifications, Experience & SkillsBachelor’s degree in Marketing, IT, Business Management or related.Experience7+ years experience in managing multi brand FMCG E-commerceExperience in FMCG or manufacturing environment is mandatory.Functional KnowledgeEcommerce Category Management: Manage online product categories, assortment strategy, pricing alignment, and promotional planning to drive marketplace growth.Product Segmentation: Define product segmentation and channel-specific assortment to optimize performance across marketplaces and Q-commerce platforms.Ecommerce Team Setup: Establish and structure the ecommerce team, defining roles and capabilities to support platform growth and digital strategy execution.Strong Understanding of Ecommerce Platforms: Deep knowledge of marketplace and digital commerce platforms such as Amazon, Noon, Talabat, Careem, and Instashop, including platform operations, performance optimization, digital merchandising, and marketplace growth strategies.Jo