SVP Head of Pricing and Value Proposition

Maximizing product/portfolio profitability by driving sophisticated pricing models and value propositions across all Retail products and client segments (Elite Islamic and Mass).The incumbent will pay a key role in ensuring the attractiveness of FABs retail products to drive new to bank sales volume & revenue while also focusing on optimizing the profitability of the existing client portfolio.Core ResponsibilitiesFocus on establishing clear differentiation of FAB products services and features amid a highly competitive banking marketChampion a Client Lifetime Value (CLTV) model in cooperation with the Analytics team to create a concrete framework that will steer Pricing and Value Propositions for CBG.Create sophisticated pricing methodologies/models using advanced concepts (e.g. behavioral pricing) to optimize profitabilityDevelop pricing sensitivity models to support Product teams in product design & positioningDrive crosssell and deepsell making use of concepts like bundling to increase revenueDrive regular leads assignment and monitoringDevelop attractive value propositions based on client profiles/segments to increase engagementEngage with the broader Everyday Banking Product/Credit Cards team to introduce value propositions aimed at attracting target client bases to the bankKey collaborator with the marketing team to deliver product campaigns as part of the annual calendar as well as any necessary adhoc campaigns to support retail business growthEnsure frontline staff training and awareness of value propositionsPartner with Digital Transformation and Customer Experience on process improvement and transformation initiativesDrive customer value directly engage with internal and external stakeholders to support onboarding and customer engagement solutions acquisition journeys mobile and internet bank services loyalty platforms etc.Facilitate innovation planning research feasibility POV UI/UX Design business case acceptance/signoff testing implementation communication and maintenance for priority digital journeys. Advise scope expansion and viability for digital journeysEnd to end lifecycle management of customer base profitability                                                                       #LIA55Qualifications : Minimum of 10 years of experience in Finance and/or consumerBachelors degree in Finance Accounting Business Administration or any related disciplineMasters degree in Finance Accounting Business Administration or any related discipline is an assetRemote Work : NoEmployment Type : Fulltime Key Skills Marketing & Promotions,Attorney At Law,Jni,Airlines,Art Experience: years Vacancy: 1