Strategic Insights&Market Intelligence Lead

<div><p>To execute insight programs that inform marketing through intelligence on<b>Brand Affinity, Social Marketing, Product, Price, and Network</b>Dynamics, and<b>Insurance Marekt / Competitive Positioning</b>. The role also drives Custom Research Innovation, ensures timely delivery of Brand Health and Market Intelligence, and manages Power BI dashboards across multiple data sources.</p><h3>Key Accountabilities:</h3><h3>1-<b>Brand Affinity Measurement Execution/ Reporting:</b></h3><ul><li>Oversee execution of this tracking research and ensure timely and high-quality delivery of monthly brand KPIs.</li><li>Conduct quality reviews to identify data gaps and recommend strategic actions.</li><li>Perform parallel listening of 30–40 monthly interviews to validate Health Tracker insights.</li><li>Ensure sampling robustness by monitoring demographic quotas and adjusting as needed.</li><li>Maintain and update monthly databases for Brand Health</li><li>Prepare Snapshot and Comprehensive reports in excel and PowerPoint.</li></ul><h3>2-<b>Market Intelligence:</b></h3><ul><li>Execute and update market intell program covering Network, Products, and Digital capabilities.</li><li>Review 15-20 websites of competiton PMIs or product categories on a monthly basis and update Market Intell reports.</li><li>Update Performance sheets for 35 competitors from Arqam / Financial reports published by competition</li><li>Prepare competitive intel reports for Digital, Corp, SMEs</li></ul><h3>3-<b>Price Intelligence/ Lapse Research:</b></h3><ul><li>Manage 3rd party to execute Price Intelligence research.</li><li>Review Price Intell communication</li><li>Prepare and update Price benchmarking database</li><li>Review the results (Brand Health, Market Intelligence and Lapse studies) and prepare comparative reports for(Brand Health, Market Intelligence and Lapse studies</li><li>Acquiring information from Sales department on Lapse customers, and ensuring research is conducted to quantify lapse reasons.</li><li>Ensuring accuracy of numbers of(Brand Health, Market Intelligence and Lapse studies</li></ul><h3>4-<b>Social Media Marketing Performance Monitoring / Intelligence.:</b></h3><ul><li>Track and analyze performance metrics across major social platforms (e.g., engagement, reach, sentiment).</li><li>Conduct weekly reviews of paid and organic campaign effectiveness.</li><li>Monitor competitor activity and emerging trends using social listening tools.</li><li>Collaborate with digital and brand teams to align insights with campaign goals.</li><li>Develop and maintain APIs to fetch data from top 10 social media platforms for automated reporting.</li><li>Maintain and update Power BI dashboards for real-time social media intelligence</li></ul><h3>5-<b>Budgets / Vendor Management:</b></h3><ul><li>Prepare, Monitor, and control research budgets</li><li>Supervise,&Monitor Vendors</li></ul></div>#J-18808-Ljbffr