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Strategic Brand Consultant

Aditya Birla Group

Kolkata, India₹40,000–₹140,000/moAED 1.8K-6.2K/moToday
IndiaMarketingMarket ResearchCompetitor AnalysisConsumer InsightsStakeholder ManagementBrand StrategistFMCGEcommerceIntegrated Marketing CampaignsPerformance MarketingFunnel StrategyFull Time

Job Description

Job Description As a Marketing / Brand Strategist with proven experience in FMCG and e-commerce, your role will involve driving brand positioning, integrated campaigns, and data-backed growth strategies. Key Responsibilities: - Develop brand positioning and messaging strategies. - Plan and execute integrated marketing campaigns (online & offline). - Align with performance marketing teams across paid, organic & retention channels. - Conduct market research, competitor analysis & consumer insights. - Monitor campaign performance and provide strategic recommendations. - Support product launches and brand-building initiatives. Requirements: - 34 years of experience in marketing/brand strategy. - Mandatory exposure to FMCG & e-commerce. - Robust understanding of performance marketing & funnel strategy. - Analytical mindset with strong presentation and stakeholder management skills. - Experience with D2C or high-growth brands preferred. In this role, you will have the opportunity to work on high-impact brand and growth initiatives in a fast-paced environment. Interested candidates can share their CV at . As a Marketing / Brand Strategist with proven experience in FMCG and e-commerce, your role will involve driving brand positioning, integrated campaigns, and data-backed growth strategies. Key Responsibilities: - Develop brand positioning and messaging strategies. - Plan and execute integrated marketing campaigns (online & offline). - Align with performance marketing teams across paid, organic & retention channels. - Conduct market research, competitor analysis & consumer insights. - Monitor campaign performance and provide strategic recommendations. - Support product launches and brand-building initiatives. Requirements: - 34 years of experience in marketing/brand strategy. - Mandatory exposure to FMCG & e-commerce. - Robust understanding of performance marketing & funnel strategy. - Analytical mindset with strong presentation and stakeholder management skills. - Experience with D2C or high-growth brands preferred. In this role, you will have the opportunity to work on high-impact brand and growth initiatives in a fast-paced environment. Interested candidates can share their CV at .