Sr Marketing Manager

Marketing Operations & PlanningOwn the annual quarterly and monthly marketing calendar ensuring all activities are synchronized.Lead weekly planning and performance meetings to review data and pivot strategies in real-time.Translate high-level business priorities into structured campaign and launch plans.Create clear briefs for the Specialists and maintain full visibility across all timelines deliverables and deadlines to ensure flawless execution.Strategic Leadership & Budget ManagementOwn the marketing budget allocation forecasting and ROI; forecast growth trajectories and reallocate spending based on performance.Develop a holistic strategy that balances aggressive performance marketing with long-term brand building.Drive execution across existing and new territories navigating multi-lingual requirements (Arabic) and territory-specific regulatory awareness.Growth Media Buying & PerformanceSupervise the execution of PPC Paid Social Affiliate and SEO.Direct strategies that lower Customer Acquisition Cost (CAC) while increasing Lifetime Value (LTV) through attribution modeling and robust testing.Championing a test-and-learn culture across offers audiences and channels to find new avenues for scale.Brand PR & Offline IntegrationEnsure a cohesive narrative across digital ads website app retail environments and events.Lead PR initiatives media opportunities and executive thought leadership to build brand authority.Manage ATL/BTL activities including print radio retail activations and physical event presence.Customer Lifecycle & RetentionOversee the full customer journey from initial awareness to long-term retention.Guide CRM email automation loyalty initiatives and subscription growth to drive repeat purchase behavior and maximize customer value.Team Leadership & Cross-Functional CollaborationLead and mentor the two Senior Marketing Specialists ensuring KPI accountability and supporting their professional development.Work closely with Sales Operations and Customer Service to ensure marketing initiatives align with inventory levels delivery capabilities and customer experience.Agency & External Partner ManagementManage agencies freelancers developers photographers and media partners.Own all external briefs timelines budgets and the final quality of all outsourced output.Collaboration with Creative DirectorPartner with the Creative Director on brand vision and high-level approvals.Take full ownership of execution and delivery so the Creative Director remains in a non-operational visionary capacity.Requirements6 years in a senior marketing role with proven experience in team management and P&L ownership.Ability to think long-term while maintaining a "startup" agility to execute daily.Deep understanding of performance marketing stacks CRM and analytics platforms.Exceptional brief-writing and interpersonal skills to manage both internal teams and external vendors.#J-18808-Ljbffr