Sr Marketing Automation Specialist

Job Description **Job Description** As a Marketing Automation Specialist at EVERSANA, you will play a crucial role as a key member of the Corporate Marketing & Communications team. Your responsibilities will include serving as the primary administrator and technical owner of Salesforce CRM and Pardot (Marketing Cloud Account Engagement). You will collaborate with marketing managers, sales teams, and technical stakeholders to design, build, and optimize scalable marketing automation solutions that drive awareness, engagement, and lead generation. **Key Responsibilities** - Serve as the primary administrator for Pardot (Marketing Cloud Account Engagement) and key Salesforce marketing functionalities. - Design, implement, and maintain scalable marketing automation programs, workflows, and lead lifecycle processes. - Manage and optimize integrations between Salesforce, Pardot, and third-party platforms. - Support data migrations while maintaining data integrity and compliance. - Work with Salesforce support to align automation with business goals. - Administer Pardot and Salesforce marketing environments, including user access, governance, configuration, and system hygiene. - Design, build, and maintain complex automation programs including Engagement Studio journeys, automation rules, dynamic lists, completion actions, and custom redirects. - Develop and maintain lead scoring and grading models aligned with sales and marketing objectives. - Build and manage Salesforce Flows, process automation, and custom workflows to support marketing and lead management operations. - Configure and manage third-party integrations with Salesforce/Pardot, ensuring data consistency and reliable synchronization. - Oversee data migrations and system consolidation. - Create and optimize email templates and landing pages ensuring mobile responsiveness, accessibility, and brand compliance. - Oversee database health including segmentation, deduplication, list hygiene, and lifecycle management. - Build dashboards and reports in Salesforce and Pardot to monitor funnel performance, attribution, and campaign effectiveness. - Implement A/B testing strategies and automation enhancements to improve engagement and conversion performance. **Qualifications** **Minimum Qualifications** - 3+ years of hands-on experience administering Pardot (Marketing Cloud Account Engagement). - Salesforce CRM administration knowledge, including campaign management, lead lifecycle tracking, automation, and reporting. - Demonstrated experience in developing and overseeing Salesforce Flows and automation processes. - Skilled in third-party integration and data migration management. - Strong analytical and troubleshooting skills with experience using Salesforce/Pardot reporting tools. - Bachelor's degree in marketing, Business, Technology, or related field. - Working knowledge of HTML/CSS for email and landing page customization. - Pardot Specialist certification preferred; Salesforce Admin certification is a strong plus. - Excellent communication, collaboration, and project management skills. **Preferred Qualifications** - Cross-functional experience with Marketing, Sales, and IT. - Ability to translate business requirements into scalable automation solutions. - Experience managing complex lead routing and lifecycle automation frameworks. - Detail-oriented, analytical thinker with a strong systems mindset. **Job Description** As a Marketing Automation Specialist at EVERSANA, you will play a crucial role as a key member of the Corporate Marketing & Communications team. Your responsibilities will include serving as the primary administrator and technical owner of Salesforce CRM and Pardot (Marketing Cloud Account Engagement). You will collaborate with marketing managers, sales teams, and technical stakeholders to design, build, and optimize scalable marketing automation solutions that drive awareness, engagement, and lead generation. **Key Responsibilities** - Serve as the primary administrator for Pardot (Marketing Cloud Account Engagement) and key Salesforce marketing functionalities. - Design, implement, and maintain scalable marketing automation programs, workflows, and lead lifecycle processes. - Manage and optimize integrations between Salesforce, Pardot, and third-party platforms. - Support data migrations while maintaining data integrity and compliance. - Work with Salesforce support to align automation with business goals. - Administer Pardot and Salesforce marketing environments, including user access, governance, configuration, and system hygiene. - Design, build, and maintain complex automation programs including Engagement Studio journeys, automation rules, dynamic lists, completion actions, and custom redirects. - Develop and maintain lead scoring and grading models aligned with sales and marketing objectives. - Build and manage Salesforce Flows, process automation, and custom workflows to support marketing and lead management operations. -