Social Media Manager

Job SummaryThe Social Media Manager will be responsible for leading and executing the companys social media strategy ensuring alignment with the organizations overall brand vision and business objectives. This role will focus on strengthening brand presence, driving audience engagement, and delivering measurable results through high-quality digital content and campaigns. In addition to managing the companys social media platforms, the role will oversee the development and execution of the personal brand of the company owner positioning them as an industry thought leader. The successful candidate will be expected to plan, produce, shoot, and edit content assets for both corporate and executive social media channels, ensuring professional quality and brand consistency across all platforms.Key ResponsibilitiesStrategy Development: Develop, implement, and manage a comprehensive social media strategy aligned with the companys corporate objectives and brand positioning, covering both company branding and the personal brand of the owner.Content Planning & Management: Plan and manage content calendars for all social media platforms, ensuring consistent messaging, timely delivery, and alignment with marketing and business priorities.Content Production (Shoot & Edit): Independently handle content production, including on-site content shooting (photo and video) and editing of digital assets for social media posts, reels, and campaigns, maintaining high production standards and brand guidelines.Executive Personal Branding (the owner): Design and execute a structured personal branding strategy for the owner by producing thought leadership content, professional storytelling, and visibility initiatives that reflect corporate values and industry expertise.Community Management: Monitor and manage online interactions, ensuring timely professional engagement with followers, clients, and stakeholders to maintain a positive and credible brand reputation.Analytics and Reporting: Track and analyze key performance indicators (KPIs) including reach, engagement, and conversion metrics; prepare monthly performance reports with insights and strategic recommendations for optimization.Cross-Functional Collaboration: Work closely with marketing, design, and management teams to ensure cohesive communication and consistent brand representation across all digital platforms.Market and Trend Analysis: Monitor industry trends, emerging platforms, and competitor activity to identify opportunities for innovation, content improvement, and audience growth.Brand Governance: Ensure that all social media activities, visual assets, and published content comply with brand guidelines, corporate standards, and professional communication practices.Training and Leadership: Provide guidance and support to junior team members or interns, contributing to skill development and maintaining high operational standards.QualificationsBachelor's degree in Marketing Communications or a related field; a Master's degree is a plus.Minimum of 3-5 years of experience in social media management or digital marketing, preferably within the mobility or tech industry.Demonstrated experience in developing successful social media strategies and executing campaigns that deliver measurable results.Proficiency in social media management tools (e.g. Hootsuite, Buffer) and analytics platforms (e.g. Google Analytics, Facebook Insights).Exceptional written and verbal communication skills with the ability to create compelling narratives and content.Strong organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines.A creative mindset with a passion for storytelling and a deep understanding of audience engagement.#J-18808-Ljbffr