Social Media Channel Manager

Job Title: Social Media Channel ManagerLocation: UAEDepartment: Marketing & Corporate CommunicationsReporting To: Head of Marketing / Digital Marketing LeadRole PurposeThe Social Media Channel Manager will lead Invest Bank’s social media strategy, execution, and performance across all digital platforms. This role is pivotal in enhancing the bank’s digital presence, driving customer engagement, and strengthening brand positioning in a highly competitive banking landscape.The ideal candidate will combine strategic thinking, content excellence, and data-driven decision-making to build meaningful digital interactions while ensuring compliance with regulatory and brand standards.Key Responsibilities1. Social Media Strategy & PlanningDevelop and execute a comprehensive social media strategy aligned with the bank’s marketing and business objectivesDefine platform-specific strategies across LinkedIn, Instagram, Twitter (X), Facebook, YouTube, and emerging platformsDrive brand awareness, customer acquisition, and engagement through targeted campaignsIdentify trends and opportunities within the UAE banking and fintech ecosystem2. Content Leadership & Brand StorytellingOversee the creation of high-quality, engaging, and compliant content (posts, videos, reels, campaigns)Ensure consistency with Invest Bank’s brand voice, tone, and identityCollaborate with internal stakeholders to translate banking products, services, and initiatives into compelling digital narrativesLead content calendars aligned with campaigns, product launches, and key banking events3. Campaign Management & Performance MarketingPlan and execute paid and organic social media campaignsOptimize campaigns based on KPIs such as reach, engagement, CTR, and conversion ratesManage budgets effectively to maximize ROICoordinate with media agencies and digital partners where applicable4. Community Engagement & Reputation ManagementManage and grow online communities across platformsEnsure timely and professional responses to customer queries and feedbackMonitor brand sentiment and proactively manage reputational risksEscalate critical issues in alignment with internal governance protocols5. Analytics & ReportingTrack, analyze, and report on social media performance metricsProvide actionable insights and recommendations to enhance performanceUtilize tools such as Google Analytics, Meta Business Suite, Sprinklr, Hootsuite, or similar platformsBenchmark performance against competitors and industry standards6. Governance, Compliance & Risk ManagementEnsure all social media activities comply with UAE Central Bank regulations and internal policiesWork closely with Legal, Compliance, and Risk teams for content approvalsMaintain strong control over brand reputation and information security7. Stakeholder & Cross-Functional CollaborationPartner with Product, Retail Banking, Corporate Banking, and Digital teams to support campaignsWork closely with PR and Communications teams to align messagingCoordinate with external agencies, influencers, and content creatorsKey RequirementsExperience6–10 years of experience in social media management, preferably within banking, financial services, or regulated industriesProven experience managing multi-platform social media channels at scaleStrong exposure to performance marketing and campaign optimizationEducationBachelor’s degree in Marketing, Communications, Business, or related fieldCertifications in Digital Marketing / Social Media (preferred)Skills & CompetenciesStrong understanding of social media algorithms, trends, and best practicesExcellent content creation and storytelling skillsData-driven mindset with strong analytical capabilitiesExperience with social media management and analytics toolsKnowledge of UAE market dynamics and customer behaviorStrong stakeholder management and communication skills#J-18808-Ljbffr