SEO Manager

The roleWe’re looking for an SEO Lead to own Bybit’s end-to-end SEO strategy across markets. You’ll set the vision, lead a small but high-impact team, and partner with Content, Product, Web, Brand, and Regional Marketing to drive measurable growth in non-paid traffic, sign-ups, and revenue.Key ResponsibilitiesOwn the SEO strategy (technical, content, and off-page) for Bybit.com and key web properties across priority markets.Define channel KPIs and build the operating cadence: monthly forecasts, dashboards, and post-mortems tied to clicks, impressions, ranking distribution, sign-ups and product activations.Lead SEO roadmap & experiment backlog: IA improvements, internal linking, schema, Core Web Vitals, site performance, hreflang/internationalization, programmatic SEO, and SERP feature optimization.Partner with Content & Regional teams to ship high-quality, compliant content at scale (learn & earn, product explainers, market education, glossary, landing pages).Drive technical excellence with Engineering/Web: crawl budget, canonicalization, redirects, sitemaps, log-file insights, JS rendering, and A/B testing of on-page elements.Grow authority via safe, scalable digital PR/links and partnerships; monitor competitive gaps and EEAT signals.Enablement & leadership: mentor SEO specialists/writers, refine playbooks, and uplevel non-SEO partners on best practices.Own vendor relationships and tooling; evaluate and negotiate as needed.Compliance & risk: ensure content and tactics meet legal and regional guidelines for financial/crypto markets.Qualifications6–10+ years in SEO with at least 2 years leading a team or cross-functional pod.Proven results growing organic traffic and conversions at a global or multi-locale product company (ideally fintech/crypto, trading, or high-reg domains).Deep technical SEO chops (CWV, rendering, international SEO, large-site architecture) and hands-on fluency with GA/Looker (or equivalent), GSC, log-file tools, and crawlers.Strong content instincts and ability to brief, QA, and measure content at scale.Comfortable in fast-moving, experiment-driven environments; crisp communicator who can influence product and exec stakeholders.Programmatic SEO experience; SQL basics; experience launching in SEA, MENA, LATAM, and Europe (e.g., Germany, France, Spain, Italy, Netherlands, Poland, UK); familiarity with compliance in financial content.Excellent written and verbal communication skills in both English and Chinese to be able to effectively communicate with Chinese-speaking clients and stakeholders.We can provide:Shift Allowance: We recognize your commitment and flexibility, and offer an allowance for remuneration.Bonus & Incentives: Our performance-based bonuses and incentives keep you continually engagedMedical Insurance: Health is wealth — We prioritize your well-being, and provide comprehensive medical insurance coverage.Study Growth Fund: We invest in your learning and growth, providing a study fund to advance your skills and career.Internal Mobility: Grow with us - Your long-term development is important to us. We offer internal job opportunities to help build your career path.#J-18808-Ljbffr