Senior User Acquisition Analyst

By Aliens is seeking a highly analytical, data-driven, and creative Senior User Acquisition Analyst, to help us scale our mobile growth efforts. This role is ideal for someone who thrives in performance-driven environments, understands the mobile marketing ecosystem end-to-end, and is passionate about driving measurable impact through experimentation, optimized funnels, and cross-functional collaboration. You will play a central role in planning, executing, and optimizing user acquisition strategies for mobile games, working closely with product, data, media partners, and creative teams.A By Aliens está buscando um(a) Analista Sr. em Aquisição de Usuários altamente analítico(a), orientado(a) a dados e criativo(a) para nos ajudar a escalar nossos esforços de crescimento em dispositivos móveis. Esta função é ideal para alguém que busca ambientes focados em resultados, compreende o ecossistema de marketing mobile de ponta a ponta e é apaixonado(a) por gerar impacto mensurável por meio de experimentação, funis otimizados e colaboração multifuncional. Você desempenhará um papel central no planejamento, execução e otimização de estratégias de aquisição de usuários para jogos mobile, trabalhando em colaboração com as equipes de produto, dados, parceiros de mídia e criação.RequisitosUser Acquisition Strategy & ExecutionDefine, execute, and scale the user acquisition strategy for mobile apps (Android, iOS and other platforms in the near future) with a strong performance focus.Plan, deploy and optimize UA campaigns across multiple ad networks, such as Meta, Google, Applovin, TikTok, Unity, Apple Search Ads, and others.Manage CPI, CPA, ROAS, LTV, retention, and payback goals to ensure sustainable and profitable growth.Conduct channel, creative, segmentation, audience, and onboarding funnel tests to drive continuous improvement.Utilize MMP platforms for performance tracking, attribution, and optimization. We currently use Singular as our MMP partner.Apple Search Ads.Analysis, Reporting & InsightsTrack campaign performance using analytics tools, providing deep insights into spend efficiency, user behavior, and business impact.Develop and maintain reports, dashboards, and executive presentations for By Alien’s board.Run A/B tests and experimentation roadmaps, generating actionable insights and clear storytelling around test outcomes.Perform comprehensive market and competitor research to identify opportunities and support strategic decision-making.Industry & Trend LeadershipStay ahead of industry trends, emerging platforms, and new features across the performance marketing and gaming landscapes.Identify and propose innovative approaches to enhance growth, improve efficiency, and reduce acquisition costs.Mandatory RequirementsProven experience with User Acquisition, with a strong focus on mobile apps.Expertise with MMPs and leading performance ad networks. Experience with Singular is a plus.Strong analytical skills and full comprehension of KPIs such as CPI, LTV, ROAS, retention, payback, and churn.Hands-on experience with mobile-first strategies, activation funnels, and performance optimization.Prior experience working in cross-functional squads (marketing + product + data).Advanced English proficiency (written and spoken). Many meetings are held in English, both internally and externally with our partners.Strong autonomy, action-driven mindset, and ability to prioritize based on business impact.Advanced skills in Excel or Google Sheets.Nice to HaveExperience in mobile gaming, gaming ecosystems, or mobile advertising.Familiarity with SQL and data visualization tools (mainly Looker Studio).High-impact growth case studies involving A/B testing, decreasing CAC curves, and retention uplift.Familiarity with platforms such as Google Ads, Facebook Ads, Applovin Ads, Unity Ads, TikTok Ads, and#J-18808-Ljbffr