Senior Student Recruitment Officer (Dubai Campus)

Role: Senior Student Recruitment OfficerGrade: Grade 6Appointment: Fulltime OpenendedDepartment: MRAC DirectorateLocation: Dubai CampusAbout our School/Directorate/TeamThe Marketing Recruitment Admissions and Communications group is at the heart of attracting engaging and delivering exceptional student and stakeholder Admissions Office handles over 20000 applications to undergraduate and postgraduate programmes at our Scottish campuses each year as well as offering support and advice to admissions colleagues at our Dubai and Malaysia aim is to ensure that all applicants receive a highquality service that is timely and fair and we strive to put the applicant at the heart of everything we do.Purpose of the RoleHeriotWatt is entering an exciting phase in terms of development of its professional services. We have centralised and realigned our recruitment and Admissions Teams in Edinburgh and are embarking on a journey to develop a new structure for our Dubai Campus and recruitment hub.The International Student Recruitment Officer will take responsibility for managing shaping and delivering the overall student recruitment strategy for Global College UG PG students and research degrees. The role holder will be leading on all student recruitment activities in the market ensuring that Heriot Watt attracts converts and enrolls prospective students in line with recruitment targets. The International Student Recruitment Officer will be providing expert advice to the Directorate in Dubai and global hub in Edinburgh on relevant direct and indirect recruitment opportunities maximising those shaping tactical delivery and customer service advisors.Bringing together your knowledge of the local UAE and international markets with understanding and customer service expertise you will be an exceptional collaborator bringing others along with you to drive rich engagement at both university academic school subject and programme level to optimise achievement of student recruitment targets.Summary of Key Duties and ResponsibilitiesStrategy planning and management responsibilitiesPlay a significant role as a member of the Marketing and Recruitment Directorate management team working with Regional Director of Recruitment International Student Recruitment Manager Associate Regional Director of Prospect Experience and the Director of Marketing and Recruitment to deliver against student recruitment targets for Heriot Watt Dubai CampusIdentify interpret and translate university strategies to MRAC localised strategies and operational planning.Keep abreast of current developments in the student recruitment and admissions space and feed these into the strategic and operational planning.Recruitment EventsManaging aportfolio of recruitment events for all academic schools both oncampus virtual and external recruitment fairs including undergraduate open days conversion events applicant days and postgraduate recruitment fairs. Shaping the overall vision for customer experience at those events planning and coordinating the delivery with relevant stakeholdersProactively working with colleagues from across the university to shape plan prepare and implement all events ensuring customer needs and focus are maintained and making sure that Heriot Watt is positioned throughout the event experience. Operational management of events will require liaison not only with academic departments but equally facilities security catering and other professional services such as finance and students services and external suppliers and contractors.Organise and assist members of staff within the service and liaise with colleagues across Heriot Watt Dubai before and during events to ensure smooth running of events.To recruit train and manage teams of student ambassadors at open days and other recruitment events ensuring they are properly briefed to represent Heriot Watt and its brand.To research evaluate and further develop the value of Heriot Watts student recruitment events tracking effectiveness and keeping abreast of other institutions events and make recommendations for future activity.Working with colleagues in the wider Marketing and Recruitment Team Schools and Services to promote and maximise attendance by target audiences at our recruitment eventsCustomer Service and Admissions ManagementDelivery of the endtoend customer journey for prospective enquirers and applicants driving conversion managing enquiries and applications to all HW Dubai academic schools to meet ambitious recruitment goals both long and short term.Responsible for driving conversion and enrolment within HWUD.Management of local recruitment advisors ensuring that team take full accountability for both direct student recruitment activities and conversion via customer service excellence.Ensure admissions and conversion approach and associated processes enable the university to optimise achievement of student recruitment targets with significant accountability for conversion from enquiry to applic