Senior Marketing Manager

Your profileExperience & SkillsUniversity degree in Marketing, Business Administration, or a related field5+ years of relevant marketing experience, ideally in education, services, or fast-paced international environmentsProven experience owning end-to-end marketing initiatives (strategy → execution → reporting)Strong background in social media management, content creation, campaign planning, and eventsExperience with CMS tools (e.g. WordPress) and CRM systems (Salesforce preferred)Performance marketing experience is a plus, but not mandatoryMindset & Way of WorkingHighly autonomous, structured, and reliable - you organize yourself and your work without close supervisionComfortable operating in a high-workload, high-paced environmentConfident communicator who can stand their ground with senior stakeholdersCreative thinker with a logical, analytical, and solution-oriented mindsetStrong prioritization skills and the ability to stay focused under pressureHands-on mentality - willing to both design strategy and execute daily tasksLanguage & ToolsFluent English (written and spoken); Arabic is a strong advantageConfident user of MS Office / Google WorkspaceWhy us?A high-impact senior role with real ownership and visibilityDynamic, international campus environment in Dubai30 days of vacationHealth care and preventive care optionsOpportunity to shape and grow the marketing presence of UE Dubai with your own ideas and conceptYour ResponsibilitiesWe are looking for a Senior Marketing Manager who is ready to take full responsibility for marketing operations and strategy for our Dubai campus. This is a high-impact, high-responsibility role suited for a self-driven, highly organized professional who thrives in fast-paced environments and is confident acting as the sole marketing authority on site.The role reports directly into the VP for Student Recruitment (based in the UAE) as well as functionally to the UE Head of Marketing (based in Germany) while closely working with the academic leadership in Dubai. You will operate at the intersection of strategy and hands-on execution, representing marketing independently and proactively across all campus stakeholders.This position requires strong prioritization skills, clarity of thought, creative problem-solving, and the confidence to push back when needed. You will be expected to structure complexity, set direction, and deliver consistently under tight timelines.Marketing Ownership & Leadership (Dubai Campus)Full ownership of all marketing activities for the UE Dubai campus, acting as the single point of contact for marketing on siteTranslate overall UE marketing strategy into a clear, executable local go-to-market plan for Dubai and the UAEProactively managing expectations and aligning with internal stakeholders, confidently representing marketing priorities and decisionsOwn the local marketing budget, including planning, allocation, and ROI evaluationSelect, brief, and manage external agencies, freelancers, and vendors as requiredWebsite Relaunch & Digital Platform LeadershipLead and project manage the end-to-end launch of the new UE Dubai website, acting as the single owner for timelines, quality, and outcomesCoordinate cross-functionally with central marketing, IT, external agencies, admissions, and academic stakeholdersDefine website structure, content architecture, user journeys, and conversion logic aligned with recruitment and brand objectivesEnsure the website functions as a high-performing student recruitment and lead-generation platform, not just an information siteOwn post-launch optimization, performance tracking, and continuous improvement (UX, CRO, SEO, analytics)Campaigns, Channels & ContentPlan, execute, and optimize integrated online and offline marketing campaignsOwn and operate UE Dubai’s social media channels (Instagram, TikTok, LinkedIn), including content planning, creation, publishing, and performance trackingManage and maintain Dubai-relevant website pages via CMS (WordPress) and coordinate affiliate/partner contentCreate high-quality, target-group-relevant content in English (Arabic proficiency is a strong plus)Events, Fairs & On-Ground MarketingPlan, manage, and evaluate events, fairs, school visits, and on-campus activationsCoordinate all marketing-related logistics, materials, and follow-ups independentlyEnsure strong on-site brand presence and consistent messagingAnalytics, Market Intelligence & Portfolio InputConduct market and competitor analysis within the UAE higher education landscapeProvide structured insights and recommendations to support portfolio development positioning, and program launchesTrack performance across channels and campaigns, turning data into clear actions and decisionsTake clear ownership of marketing’s contribution to lead generation, pipeline quality, and enrollment growth, working closely with student recruitment, and admissions teams.Reporting & CollaborationPrepare regular reports, analyses, and presentations for loc