Senior Marketing Director

<div><h3>Overview</h3><p>We are seeking a Senior Marketing Director to lead the strategy and execution of marketing for a flagship global event, delivered in partnership with a high-level government entity. Based full-time in Riyadh, this is a rare opportunity for a commercially minded marketing leader to shape one of the most high-profile global events working closely with senior government stakeholders while representing companies interests and ensuring world-class execution.</p><p>You'll be embedded with the client team on the ground in Riyadh, acting as the senior marketing representative. You'll take full ownership of the marketing strategy — from initial planning and narrative development to campaign delivery, stakeholder approvals, and post-event analysis.</p><p>This is a strategic leadership role that blends external relationship management, campaign creation, and hands-on execution. It's ideal for someone who thrives in cross-cultural, high-stakes environments and can confidently navigate both government protocols and commercial priorities.</p><h3>Responsibilities</h3><ul><li>Write, shape, and lead the complete marketing strategy for a flagship, government-led global event, from narrative development and campaign planning to delivery and optimisation across all channels; develop and execute targeted go-to-market strategies for audience acquisition and sponsor engagement, using global market insights to inform positioning and messaging</li><li>Build and implement partnership marketing strategies with associations and industry groups to expand audience reach, enhance brand positioning, and support commercial objectives</li><li>Serve as the senior marketing liaison between this company and the government partner, managing day-to-day alignment, approvals, and strategic communication</li><li>Align cross-functional teams and external stakeholders, including marketing, content, production, commercial, and partnerships around shared campaign objectives, messaging priorities, and delivery timelines</li><li>Deliver integrated, multi-channel campaigns across digital, social, email, partnerships, and marketing and sales collateral ensuring alignment, consistency, and measurable impact</li><li>Collaborate with the partner's website team to ensure timely and accurate updates of event content, including speakers, agenda, exhibition details, floorplan, and sales materials</li><li>Oversee audience segmentation, CRM workflows, registration systems, and campaign reporting to support end-to-end engagement and performance tracking</li><li>Brief and manage media and agency partners to maintain message consistency, elevate brand presence, and deliver strong return on investment</li><li>Oversee marketing budget planning and optimisation, ensuring alignment with strategic goals and securing timely approval for spend across agreed channels</li><li>Guide and coordinate Beacon's internal marketing team, ensuring seamless delivery, shared priorities, and alignment with the government partner's expectations</li><li>Lead coordination across government, operations, and tech teams to deliver a robust registration setup integrating CRM systems and the Delegate Connect platform for efficient data capture, attendee management, and engagement tracking</li></ul><h3>Qualifications</h3><ul><li>10+ years' experience in B2B event marketing, ideally across global or government-led initiatives</li><li>A strategic mindset paired with hands-on delivery expertise</li><li>Fluency in Arabic and English, both written and spoken</li><li>Proven success managing senior stakeholders and navigating complex approval structures</li><li>Strong working knowledge of CRM and automation platforms (HubSpot preferred)</li><li>A high level of cultural awareness, discretion, and professionalism</li></ul><h3>What We Offer</h3><ul><li>Strategic ownership of one of the most high-profile global events in the mining and resources sector</li><li>The opportunity to work directly with a government partner on an initiative of national and international significance</li><li>A collaborative, globally distributed team environment</li><li>Competitive compensation and support for relocation if required</li></ul><h3>About the company</h3><p>Massar Business Solutions</p></div>#J-18808-Ljbffr