Senior Marketing Data Analyst

Job Description As a Senior Marketing Data Analyst at our company, you will play a crucial role in transforming marketing data into actionable insights that drive campaign performance improvements, customer engagement, and revenue growth. Your responsibilities will include: - Helping establish group KPIs, track, and distribute results in real time or at regular intervals - Partnering with various teams to ensure metrics are appropriately defined, implemented, and tested - Designing, building, and maintaining key reports, dashboards, and analyses using visualization tools and query language - Executing and interpreting sophisticated uplift tests and experiments to determine the true causal impact of marketing efforts - Developing advanced measurement models to guide budget allocation and strategic planning - Measuring and reporting on the return on investment for all marketing channels - Supporting senior team decision-making with in-depth ad hoc analysis and presentations - Connecting and integrating disparate data sources to create a unified view of the customer journey - Analyzing customer behavior and building propensity models for different customer groups - Acting as a subject matter expert on marketing data, measurement methodologies, and analytics best practices - Identifying key trends in customer behavior and market dynamics and translating them into actionable recommendations - Guiding and influencing cross-functional teams, collaborating closely with various groups - Liaising with other analytics resources within the company to ensure coordination and implementation of best practices Your skills should include in-depth data analysis, process optimization, financial expertise, presentation skills, leadership capabilities, proficiency in technical tools, problem-solving abilities, and data visualization skills. In terms of qualifications, a Bachelors degree is essential, while a Masters degree is desirable in Statistics, Econometrics, Data Science, or a related quantitative field. Highly desired experience for this role includes 5+ years in performance marketing or growth analytics, proficiency in SQL and BI tools, experience with digital marketing analytics tools, knowledge of marketing funnels and attribution models, proficiency in Python or R, and familiarity with SEO, PPC, and social media metrics. Additionally, you should have the ability to learn and apply new systems, methodologies, and practices, be well-organized with good time management, and possess statistics and data science experience. Experience with ETL pipelines and the ability to solve complex problems independently are also beneficial. Please note that during interviews, we kindly ask that all candidates participate without the assistance of AI tools or external prompts to maintain a fair and genuine hiring process. As a Senior Marketing Data Analyst at our company, you will play a crucial role in transforming marketing data into actionable insights that drive campaign performance improvements, customer engagement, and revenue growth. Your responsibilities will include: - Helping establish group KPIs, track, and distribute results in real time or at regular intervals - Partnering with various teams to ensure metrics are appropriately defined, implemented, and tested - Designing, building, and maintaining key reports, dashboards, and analyses using visualization tools and query language - Executing and interpreting sophisticated uplift tests and experiments to determine the true causal impact of marketing efforts - Developing advanced measurement models to guide budget allocation and strategic planning - Measuring and reporting on the return on investment for all marketing channels - Supporting senior team decision-making with in-depth ad hoc analysis and presentations - Connecting and integrating disparate data sources to create a unified view of the customer journey - Analyzing customer behavior and building propensity models for different customer groups - Acting as a subject matter expert on marketing data, measurement methodologies, and analytics best practices - Identifying key trends in customer behavior and market dynamics and translating them into actionable recommendations - Guiding and influencing cross-functional teams, collaborating closely with various groups - Liaising with other analytics resources within the company to ensure coordination and implementation of best practices Your skills should include in-depth data analysis, process optimization, financial expertise, presentation skills, leadership capabilities, proficiency in technical tools, problem-solving abilities, and data visualization skills. In terms of qualifications, a Bachelors degree is essential, while a Masters degree is desirable in Statistics, Econometrics, Data Science, or a related quantitative field. Highly desired experience for this role includes 5+ years in performance marketing or growth analytics, proficiency in SQL and BI tools,