Senior Manager - Social Media

OverviewJOB TITLESenior Manager - Social Media | MAF Retail | Corporate Head Office - UAERole SummaryThe Senior Manager - Social Media is responsible for the Social Media sub-function at MAF Retail. The role holder will create and deploy the overall multi-market Social Media strategy for our brands, set the KPIs & expectations for the sub-function, provide mentorship & leadership and be the Social Media expert for MAF Retail.ResponsibilitiesThe Senior Manager - Social Media is responsible for the Social Media sub-function at MAF Retail. The role holder will create and deploy the overall multi-market Social Media strategy for our brands, set the KPIs & expectations for the sub-function, provideDevelop annual Social Media plans and budgets, overseeing content frameworks, channel priorities, and influencer/creator strategy end‑to‑end.Direct content development and production across all formats, ensuring high‑impact, platform‑native content that drives engagement and brand relevance.Establish governance, operating models, guidelines, KPIs, and reporting frameworks to standardize Social Media performance across markets.Manage platform partnerships and agencies (Meta, TikTok, YouTube, Snapchat, etc.) to deliver innovative, efficient, and ROI‑driven campaigns.Lead social listening, sentiment monitoring, and crisis management, providing strategic recommendations and escalation guidance during high‑risk situations.Build and develop a high‑performing multi‑market Social Media team, driving capability building, performance management, and continuous learning.Serve as the senior Social Media advisor to Marketing, PR, Corporate Communications, Loyalty, Sustainability, and executive teams, integrating Social Media into enterprise‑wide business goals.QualificationsBachelor’s degree in Marketing or a related field, with strong foundational understanding of brand and digital communication principles.10+ years of experience leading Social Media in a large organization or top-tier digital marketing agency; Retail industry experience preferred.Strong strategic and creative thinking abilities, with a proven capacity to translate insights into impactful Social Media initiatives.Exceptional verbal and written communication skills, with the ability to influence, align, and collaborate across diverse teams.Highly organized and capable of managing multiple priorities, demonstrating strong multitasking, problem‑solving, and execution discipline.High attention to detail, ensuring quality, accuracy, and consistency across all Social Media outputs and processes.What We OfferAt Majid Al Futtaim, we’re on a mission to create great moments, to spread happiness, to build experiences that stay in our memories for a lifetime. We’re proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us!Work in a friendly environment, where everyone shares positive vibes and excited about our future.Work with over 45,000 diverse and talented colleagues, all guided by our Leadership Model.#J-18808-Ljbffr