Senior Data Analyst - Marketing Performance

Job Description As a Senior Data Analyst, Marketing Performance at Salesforce, your role will be crucial in driving data-driven decisions within the Slack marketing organization. You will be responsible for transforming raw data into actionable insights that enhance marketing efficiency, ROI, and customer lifetime value. Your expertise in SQL and Tableau/Power BI will be instrumental in building and managing data solutions that support the high-growth marketing team. **Key Responsibilities:** - **Data Modeling, Preparation, and Automation (The Technical Foundation)** - Architect, develop, and maintain scalable data models using SQL to harmonize data from various marketing platforms. - Utilize data preparation tools to structure, clean, and automate marketing data flow. - Ensure data integrity and quality within the cloud data warehouse. - **Reporting, Visualization, and Storytelling (The 'Ninja Guru' Output)** - Develop insightful dashboards and reporting solutions using Tableau. - Communicate key performance indicators and strategic recommendations to stakeholders. - **Strategic Performance Analysis (The Business Impact)** - Conduct deep-dive analysis into marketing campaign performance, channel efficiency, and customer funnel conversion. - Support the design and analysis of A/B tests to measure the impact of marketing initiatives. **Required Skills & Qualifications:** - 5+ years of experience in Marketing Analytics, Business Intelligence, or Performance Reporting. - Proficiency in SQL for data modeling and transformation. - Expertise in Tableau/Power BI for dashboard development. - Experience with data preparation/ETL tools and cloud data warehouses. - Strong domain knowledge of digital marketing channels and core concepts. - Excellent communication, organizational, and project management skills. **Nice-to-Have Skills:** - Hands-on experience with Python or R for advanced analysis. - Knowledge of Salesforce products and experience. - Familiarity with Marketing Technologies and datasets via various tools. At Salesforce, you will have the opportunity to unleash your potential and shape the future of AI. Our inclusive workplace values diversity and equality for all employees and applicants. Join us to redefine what's possible for yourself, AI, and the world. Apply today to be limitless in your career journey. If you require accommodations due to a disability when applying for open positions, please submit a request via the Accommodations Request Form. Salesforce is committed to equality and non-discrimination in all aspects of employment. We believe in creating an inclusive workplace free from discrimination based on various classifications protected by law. Our policies ensure fair treatment and opportunities for all employees and applicants throughout their Salesforce journey. As a Senior Data Analyst, Marketing Performance at Salesforce, your role will be crucial in driving data-driven decisions within the Slack marketing organization. You will be responsible for transforming raw data into actionable insights that enhance marketing efficiency, ROI, and customer lifetime value. Your expertise in SQL and Tableau/Power BI will be instrumental in building and managing data solutions that support the high-growth marketing team. **Key Responsibilities:** - **Data Modeling, Preparation, and Automation (The Technical Foundation)** - Architect, develop, and maintain scalable data models using SQL to harmonize data from various marketing platforms. - Utilize data preparation tools to structure, clean, and automate marketing data flow. - Ensure data integrity and quality within the cloud data warehouse. - **Reporting, Visualization, and Storytelling (The 'Ninja Guru' Output)** - Develop insightful dashboards and reporting solutions using Tableau. - Communicate key performance indicators and strategic recommendations to stakeholders. - **Strategic Performance Analysis (The Business Impact)** - Conduct deep-dive analysis into marketing campaign performance, channel efficiency, and customer funnel conversion. - Support the design and analysis of A/B tests to measure the impact of marketing initiatives. **Required Skills & Qualifications:** - 5+ years of experience in Marketing Analytics, Business Intelligence, or Performance Reporting. - Proficiency in SQL for data modeling and transformation. - Expertise in Tableau/Power BI for dashboard development. - Experience with data preparation/ETL tools and cloud data warehouses. - Strong domain knowledge of digital marketing channels and core concepts. - Excellent communication, organizational, and project management skills. **Nice-to-Have Skills:** - Hands-on experience with Python or R for advanced analysis. - Knowledge of Salesforce products and experience. - Familiarity with Marketing Technologies and datasets via various tools. At Salesforce, you will have the opportunity to unleash your potential and shape the future of AI.