Senior Associate - Marketing

The Senior Associate – Marketing supports the planning and execution of integrated marketing initiatives across offline media, mall collaborations, partnerships, PR, events, and creative coordination for the Group’s retail concepts.This role ensures campaigns are strategically aligned, operationally seamless, creatively consistent, and performance-driven across all operating regions. The position requires a highly organized, commercially aware, and execution-focused marketing professional with a strong understanding of retail marketing dynamics in the UAE.Job DescriptionWork closely with the Marketing Manager and SBUs to identify customer engagement and brand-building opportunities aligned with commercial objectivesContribute to campaign ideation through customer insights, retail trends, and performance learningsDevelop structured briefs for creative agencies and oversee timely delivery of assetsCreate mood boards and provide direction to in-house design teams where requiredCoordinate artwork approvals with brand principals and ensure adherence to brand guidelinesSupport planning and execution of photoshoots and campaign content developmentEnsure creative consistency across offline, digital, CRM, and partnership platforms2. Offline Media Planning & ExecutionPrepare detailed agency briefs for OOH, transit media, print, and radio campaigns including objectives, timelines, target audience, and deliverablesDevelop and maintain annual/quarterly calendars for OOH and radio media placementsTrack all OOH contracts (short-term and annual) with proper documentation and structured repositoriesCoordinate timely changeovers of OOH campaign artwork with vendorsCollect proof-of-display documentation and ensure SLA complianceOversee annual print insertions, coordinate artwork sourcing with brand principals, to obtain approved artwork and ensure timely submission to media partnersCoordinating execution of the annual radio media plan, including briefing brand teams, liaising with media agencies for script development and production, and ensuring timely submission of approved audio filesEnsure inclusion of Rivoli Group sonic on radio branding and relevant calls-to-action where applicable3. Events, PR & ActivationsSupport end-to-end execution of in-store activations, collection launches, and PR-led initiativesCoordinate with agencies, mall marketing teams, and internal stakeholders to ensure seamless executionAssist in managing raffle mechanics, prize approvals, winner communication, and reconciliation with FinanceSupport bespoke offline campaigns across all operating regions4. Partnerships & Mall MarketingTrack annual mall marketing calendars to identify collaboration opportunitiesCoordinate joint campaigns, social media integrations, and promotional activities with mallsEnsure brand visibility across mall websites, directories, and promotional platformsConduct periodic visits to key malls to strengthen relationships and support activationsMonitor external/mall digital platforms to ensure updated and brand-aligned contentBuild and maintain strong working relationships with mall marketing teams and external partnersWorking closely with the marketing manager for external offline partnerships and retail campaigns, including collaborations with Dubai Economy and Tourism and similar regional initiatives5. CRM & Digital AlignmentSupport monthly social media and CRM calendar planning aligned to commercial prioritiesAssist in content sourcing for emailers and SMS campaignsSupport online reputation management including monitoring Google Reviews and coordinating responses in line with SOPs6. Reporting & Performance TrackingPrepare structured monthly marketing reports covering offline media, partnerships, malls, and event performanceTrack campaign effectiveness, placement accuracy, engagement indicators, and key observationsProvide actionable insights and recommendations for continuous improvementEnsure timely reporting to the Marketing Manager7. Cross-Functional Collaboration & collateralsWork closely with Brand, Operations, E-commerce, Finance, and Design teams to ensure alignment and execution excellenceManage timelines, documentation, budgets (where applicable), and approvalsAssist in maintaining and improving brand collaterals (shopping bags, in-store assets, generic GWP’s, POSM, etc.)Managing the upkeep, sourcing, reproduction, delivery, and fulfilment of Rivoli Group branded collateral across all brick-and-mortar locations, ensuring quality checks, timely distribution and brand consistencySupport the Marketing Manager on additional functional responsibilities as requiredprofileExperience & Background5 to 7 years of marketing experience, preferably in retail or an advertising agency servicing lifestyle/luxury/fashion brandsExperience in integrated marketing (offline + digital + CRM)MBA / MIB in Marketing, Digital Marketing, or related field preferredBachelor’s degree in Marketing, Business Administration, or related discipline (ma