Senior Associate CRM - Level Shoes

INSPIRE | EXHILARATE | DELIGHTFor over seven decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. In its pursuit to excel as a hybrid luxury retailer, the Group has curated a portfolio of over 10 owned brands and strengthened its distribution and marketing expertise for over 400 international names across luxury fashion, beauty, jewellery, watches, eyewear, and art de vivre categories.Every step at Chalhoub Group is taken to build a future where luxury dreams become reality — bridging cultures and crafting memorable experiences for our consumers. Be it by constantly reinventing itself, committing to innovation, or embracing new technologies, the Group is shaping the future of luxury retail. It delivers seamless omnichannel experiences across more than 950 stores, online platforms, and mobile apps. Driving this innovation journey is The Greenhouse — the Group’s innovation hub, incubator, and accelerator for startups and emerging businesses, regionally and globally.Chalhoub Group fosters a people‑at‑heart culture rooted in diversity, equity, and inclusion, and a workplace catalysed by forward thinking and future‑proofing. Today, it brings together over 16,000 talented professionals across eight countries in the Middle East, with a presence in LATAM. Their collective efforts have earned the Group the Great Place to Work® certification in several markets.Sustainability is at the core of the Group’s strategy, guided by a clear commitment to people, partners, and the planet. Chalhoub Group is proud to be a member of the United Nations Global Compact, a signatory of the Women’s Empowerment Principles, and to have pledged to reach Net Zero by 2040.What You’ll Be DoingWorking as a Senior Associate – Customer Analytics, you will be responsible for managing and executing customer relationship activities that strengthen engagement, retention, and lifetime value across all channels across GCC & USA markets. You will focus on planning and delivering personalized communications through email, app, SMS, in‑store touchpoints, and loyalty initiatives, ensuring campaigns are accurate, timely, and aligned with business objectives. By leveraging customer insights and supporting omnichannel journeys, the role contributes to enhancing the overall customer experience, improving satisfaction, and driving sustainable growth for the business.Work with large, diverse data sets including transactional data, app usage, web behaviour, eCommerce data, retail data, and qualitative inputs across GCC & USA markets.Plan, execute, and optimise CRM campaigns across email, SMS, app push, clienteling and WhatsApp to achieve omni‑channel KPIs.Build and maintain automated customer journeys, lifecycle flows, and trigger‑based communications.Partner with trade, content, creative, and digital marketing teams to ensure campaigns align with brand tone and objectives.Leverage customer data to create targeted segments based on behaviour, demographics, and purchase patterns.Plan and execute cross‑functional personalisation strategies that improve engagement, conversion, and retention.Support loyalty programme activities (e.g., MUSE) by integrating segmentation and tailored offers to acquire and retain clients via group initiatives.Monitor campaign KPIs (engagements, conversion, revenue uplift, unsubscribe rates).Prepare weekly and monthly reports on CRM performance for stakeholders.Work closely with analytics, digital marketing, and trade teams to align CRM with broader growth goals.Support testing strategies (A/B and multivariate tests) to optimise campaign performance.Upskill wider team on all customer analytics matters.What You’ll Need To SucceedStrong analytical and problem‑solving skillsAdvanced customer segmentation, behavioural analysis, and predictive modellingExperience with customer experience (CX), user experience (UX), and media performance analyticsData querying skills via SQL, GBQ, PythonAbility to work collaboratively in agile, cross‑functional environmentsHigh attention to detail with speed, accuracy, and adaptabilityUnderstanding of customer behaviour patterns, especially within the GCC regionStrong commitment to data integrity, governance, and ethical use of analyticWhat We Can Offer YouWith us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.We Invite All Applicants to ApplyIt takes diversity of thought, culture, background, differing abilities and perspectives to truly inspire, exhilarate and delight our cus