Segment & Growth Manager

To drive the customer acquisition, engagement, and lifetime value for the BNPL B2C business by developing and executing data-led growth strategies. This role is responsible for segmenting the customer base, optimizing the user journey, and managing multi-channel marketing campaigns to maximize market share, revenue, and customer loyalty within targeted consumer segments.Job ResponsibilitiesDevelop the annual business plans for the Partnership section ensuring alignment to the function’s strategic plan.Contribute to the formulation and implementation of the strategy in line with EMKAN’ vision, mission and Business Focus Areas.Report on the progress of activities against the annual business plans, opportunities, challenges and issues faced, mitigations taken, etc. as required, to facilitate informed decision-making.Build high levels of trust and understanding with internal and external stakeholders to promote full compliance with industry regulations and promote broader understanding of EMKAN interests and practices.Manage employee performance and development by assigning individual performance targets and development objectives at least on an annual basis.Direct and supervise the activities and work of subordinates by providing formal and informal feedback regularly and on a timely basis, to ensure that all work is carried out in an efficient manner and in accordance with set individual targets.Recommend an optimum organization structure for the section, in coordination with the Human Resources department, to ensure efficient and effective workflow of operational processes and optimal utilization of resources.Collaborate with Human Resources department in development of business unit’s manpower plan to ensure timely and best-of-class delivery of tasks.Prepare and recommend the department’s budget in alignment to the respective annual business plan.Oversee costs and activities are monitored on a regular basis highlighting any relevant opportunities and issues, to facilitate appropriate decision-making in line with changing priorities.Manage the implementation and contribute towards the development of departmental policies, system, processes, procedures and controls covering all areas of the function so that all relevant procedural/legislative requirements are fulfilled while delivering a quality, cost-effective service in a consistent manner.Manage the continuous improvement of existing policies, processes and procedures to drive incremental benefits through efficiencies and better insights and analysis.Maintain the confidentiality of information that they have access to or came across during their employment at EMKAN.Qualification and ExperienceBachelor’s degree in Marketing, Business, MIS, or a related field. A Master's degree is a plus.5+ years of experience in growth marketing, performance marketing, or digital strategy, preferably within FinTech, E-commerce, or a fast-paced B2C technology environment.Proven track record of developing and executing successful growth strategies that have driven significant user acquisition and revenue growth.Experience in managing and mentoring a team of marketing specialists.#J-18808-Ljbffr