Section Head - Comms and Media Relations

The Section Head – Comms and Media Relations will develop and maintain relationships with B2B and media entities to support the GDMO strategic vision and communicate the Dubai Key Messages, a matrix of communication messages aligned with the Dubai Vision.Job PurposeThe Section Head is responsible for ensuring growth in relationships and positioning of communication messages for GDMO departments and B2B accounts through media relationships and GDMO’s owned channels. The role also supports the Strategic Relations Director with crisis communications procedures and protocols and leads the development of the Comms and Media Relations team.General ResponsibilitiesImplement the strategic vision for Comms and Media Relations to achieve departmental objectives aligned with the overall GDMO strategy.Build and maintain working relationships with Directors across GDMO to support and deliver the strategy.Collaborate with the Media Analytics Center to leverage data, insights, sentiment analysis and reports to inform communications and campaigns.Manage the daily work of the Comms and Media Relations team, providing technical support and direction.Produce monthly KPI reports with supporting documentation.Develop team talent through on‑job and formal training in technical and soft skills.B2B RelationsDevelop a strategy to grow and maintain relationships with B2B entities across government, semi‑government and private sectors.Ensure B2B contacts are accurately captured and updated in the contacts database.Maintain relationships through regular communications, roadshows and media support services.Produce an Annual Business Activities Calendar and Communications Plans to align with Dubai Key Messages.Identify and promote communication opportunities across GDMO platforms.Strategically plan campaigns, target audiences and distribution channels to maximize impact.Oversee development of B2B account communications and campaigns.Collect KPI data for monthly reporting.Participate in pitch meetings for paid campaigns with media platforms.Media RelationsGrow and maintain relationships with local, regional and international media, influencers and personalities.Plan engagement activities with media entities.Capture and update media contacts in the database.Review and sign off media statements for international entities.Develop media collaboration opportunities in international markets.Ensure the Media Relations Team develops communications plans for these markets.Collect KPI data for monthly reporting.GDMO CommunicationsOversee the annual Communications Plan for the DPC and Brand Dubai, aligning with Dubai Key Messages.Develop a GDMO content plan sourcing from all communications plans to position Dubai through GDMO channels.Plan communications, determine target audiences and channel strategies to maximize impact.Identify key performance indicators for content quality and quantity.Track and report content KPIs, using data to refine communications strategy.Key Interactions & Nature of InteractionInternalCollaborate with Directors to achieve GDMO objectives.Work with the Media Analytics Center to align communications activities.Coordinate with Strategy & Excellence on strategic projects and KPI reporting.Engage Corporate Support for procurement, finance and HR needs.Partner with Brand Dubai on activations for B2B customers and media partners.ExternalBuild and maintain excellent relations with B2B entities.Build and maintain excellent relations with media entities across local, regional and international landscapes.Functional ExperienceA minimum of 7 years of relevant experience, including at least 4–5 years in a similar role.Leadership/SupervisoryA minimum of 5 years leading and managing teams.A minimum of 3 years managing a budget.QualificationsMaster’s degree in Journalism, Communication, or Marketing.Required NationalityUAE only.Salary30,001 – 40,000 AED per month.Schedule & TimeFull time.#J-18808-Ljbffr